Research and Markets : Introducing Kraft Foods Q1 2005 Newsletter covering all global activities

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22795) has announced the addition of Corporate Focus Foods: Kraft Foods Q1 2005 to their offering

The Kraft Foods newsletter covers the global activities of Kraft Foods during the first quarter of 2005.

Kraft Foods drives revenue at the expense of profits. Kraft Foods' Sustainable Growth Strategy is taking effect with 2004 revenue benefiting from greater investment in core categories. However, this is at the short-term expense of profitability as marketing expenditure has been greatly increased in these categories.

- Communications.
- Full year 2004 results.
- Outlook for 2005.
- North American Structure.
- Acquisitions & disposals.
- Executive changes.
- Communications & agency news.
- Beverages & Grocery.
- Snacks.
- Cheese & Food Service.
- Convenient Meals.
- Enhancers.


For more information visit http://www.researchandmarkets.com/reports/c22795

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980