Research and Markets: The Evolution of Mobile Phone Channels in China

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22723) has announced the addition of The Evolution of Mobile Phone Channels in China to their offering

In 2004, a total of around 80 million mobile phone handsets were sold in China, making the Chinese market a major focus of competition among the leading handset vendors. In the major metropolitan areas and the larger regional cities, the main emphasis is now on the handset replacement market. In the medium-sized and smaller regional cities, although demand from first-time buyers remains strong, the market is flooded with fakes and grey market handsets, which have pushed prices down.

The distribution channels that individual handset vendors have built up in China vary significantly, depending on the resources available to them. The main players in handset distribution in China include distributors, retail chains, specialist handset chains and mobile phone operators; the activities of these players and the overall state of development of handset distribution in China are analyzed in this report.

Topics covered:

- Overview of Chinese mobile phone market scale and the four main distribution models adopted
- Evolution of Nokia, Motorola, Bird and TCL's distribution strategy
- Analysis of major channel players such as mobile operators China Mobile and China Unicom, retail chains Gome, Suning Appliance, and Yongle, mobile phone agents PTMC, CellStar, and Telling, as well as dedicated handset retailers Zhongyu, Xieheng, Dixintong, and Zoomflight
- Also looks at the tack distribution channels are taking with the approach of 3G services.

Companies mentioned in the report include:

Aisidi, Alcatel, Amoi, Beijing Huanyitong, BenQ, Bird, Capitel, CECT, CellStar, China Mobile, China Motion, China Unicom, Datang, Digital China, Dixintong, Dopod, Eastcom, Everbright, Fortune Telecom, Gaoxun Baling, Gionee, Gome, Haier, Hisense, Huawei, Intech, Kejian, Kongjiang 3C Store, Konka, Lenovo, LG, Liantong Guomai, Longyue Telecom, Mitsubishi, Motorola, NEC, Nokia, Panasonic, Panda, Philips, PTMC, Pypo, Samsung, SED, Shanghai Winnet, Siemens, Sony Ericsson, Soutec, STAC, Suning Appliance, TCL, Telling, Topssion, Toshiba, Tsann Kuen 3C, Xieheng, Xoceco, Yongle, Zhaojiabin Road 3C Store, Zhongyou Hongxin, Zhongyu, Zoomflight, ZTE

For more information visit http://www.researchandmarkets.com/reports/c22723

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980