PeaceLoveEarth by Annatarian and CARE International Partner to create special Seven Wishes Eco Bracelet: Tool for Positive Change helps end global poverty

Los Angeles – In time for the holiday season, Los Angeles-based jewelry and fashion designer, Anna Mkhitarian, has partnered with the leading humanitarian organization, CARE, to create a limited edition charm for her popular Seven Wishes Bracelet.

Sold exclusively through Annatarian's jewelry website PeaceLoveEarth.com and at special events nationwide, this bracelet spreads the message of CARE's work to empower women around the world and encourages everyone to do their part in the fight against global poverty.

"I am very excited about this opportunity to partner with CARE in the fight to end poverty and empower women to create change," Ms. Mkhitarian said. "I am honored to donate 25% of the sale of each bracelet to support CARE's work."

The CARE charm, made from recycled sterling silver, is a hand with an embossed heart in the palm. The bracelet is crafted from orange vintage surplus string which Ms. Mkhitarian sources from factory remnants and dyes. The charm is packaged in a recycled paper box with a hand stamped peace seal. The hand symbol of the charm represents peace, nurturing, and women's work – women around the world produce half the world's food but only own one percent of its farmland.
Each bracelet is made in Los Angeles with love and is designed to inspire positive change. It is a tool for setting goals, affirmations, New Year's resolutions, intentions and, of course, wishes. The wearer secures the bracelet with seven knots – one for each of seven wishes. Ms. Mkhitarian recommends memorizing what each knot represents, "so you have a constant reminder of the changes you want in your life." When the bracelet falls off, tradition says, you are ready for your next phase of positive growth and it is said that your wishes will come true. You can keep the silver hand charm as a memento of the positive change you wish to see for yourself and the world.

The bracelet debuted at the O Magazine conference in San Francisco and was a huge hit with Oprah fans.

About CARE
CARE is a leading humanitarian organization fighting global poverty. We place special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Women are at the heart of CARE's community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives. To get involved, visit www.care.org.

About Annatarian Designs and PeaceLoveEarth:
Annatarian Designs is an Eco-Effective Design Company. The PeaceLoveEarth jewelry line was designed to inspire positive change and provoke thought about these three words: PEACE, LOVE, and EARTH. Anna Mkhitarian, a native of Los Angeles, graduated Otis College of Art and Design in 1996. From there she worked as a designer at various Los Angeles based manufacturers. Her designs have sold and were popularized at a variety of hotspots, including Fred Segal in L.A. and high-end boutiques in St. Tropez. Annatarian was one of 6 business selected to participate in the Los Angeles premiere of "An Inconvenient Truth" with special guest Al Gore. Anna's designs show that beauty does not need to be sacrificed in order to create art and fashion that supports our people and our planet. She uses vintage and organic fabrics and works with the principles of Eco-Effective design. Anna believes it is her responsibility as an artist, designer, and woman to promote positive change, embrace and create beauty, and always seek truth. To see some of Annatarian's dress designs, please visit www.annatarian.com.

Seven Wishes Bracelet Brings Hope and Opportunity to Women Around the World
Locally produced eco-jewelry gift benefits people and planet this holiday season.

Contact: Sarah Moser, CARE, 310-566-7577, smoser@care.org
Anna Mkhitarian, Annatarian/PeaceLoveEarth, 818-458-7992, press@annatarian.com