Carefree Casuals Wins Top Honors at 2008 Interactive Media Awards

Scottsdale, AZ — Carefree Casuals, an internet retailer committed to bringing the best in name brand fashions direct to the consumer, today announced that it has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ for its work on the Carefree Casuals Website. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web's most professional work. The site was honored specifically for excellence in Fashion/Style.

The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area - an achievement only a fraction of sites in the IMA competition earn each quarter.

Aaron Tucker, President of Carefree Casuals, said, "The Interactive Media Awards are a highly sought-after prize, and this nod from IMA is a demonstration of our ability to generate world-class work and capitalize on our close working relationships with our clients."

About Carefree Casuals
At Carefree Casuals we want to do more for our customers than simply offer a web site that displays a list of products. Online shopping was supposed to simplify the consumer's life. Most people by now are familiar with adding items to a cart and checkout out, but figuring what to buy and where to buy it has grown increasingly difficult. It's certainly easy to buy books, music or electronics online due to the technical specifications of these products. But think of how difficult it is to figure out the best shirt for a golf event, the true fit of a pair of slippers or whether or not a microfiber wind shirt is appropriately sized. For many types of apparel, most people don't even think of researching online. They simply turn to a printed manufacturer catalog, close their eyes and hope for the best. Great for the cataloger, but why is it so difficult online? Why can't a shopper go to one place to read all about the latest trends, obtain customer recommendations and THEN decide what to buy? Carefree Casuals' philosophy is to harness today's technology to help us offer unparalleled levels of convenience, quality, service and value.