VISCAPE REINVENTS the VACATION HOME INDUSTRY USING WEB 2.0

ARLINGTON, VA – November 6, 2008 – Wind surfing, beach volleyball, snow skiing, happy hour – some things are just better with friends and family. That's the inspiration for Viscape, the first online platform that connects vacationers with vacation home owners and vacation real estate. Officially launching at the National Association of Realtors Conference in Orlando on November 7 -10, Viscape seizes on the convergence between the Internet, social media, vacation real estate and travel planning forging a vibrant community where travelers can find the perfect vacation home and destination in 5 minutes or less. Viscape leverages the wisdom of the crowd to create, rate and elevate the very best travel destinations and vacation rental homes.

The $63 billion dollar vacation rental industry has been dominated by a few traditional listing services that wield tremendous power over the vacation home market. Vacation property managers face a daunting decision; to list with companies that charge 20% commission on bookings or risk losing potential renters. Travelers also face a daunting challenge-finding a trusted source for their vacation home rental.

Viscape believes this model is broken-the traditional model puts travelers last, and vacation home owners aren't far behind. By invoking the power of "free" to re-energize the vacation rental market, Viscape offers home owners and real estate professionals a revolutionary way to list and market their properties without having to pay a subscription fee or commission for bookings. Viscape also offers travelers a community of kindred spirits with one goal; to find the perfect and affordable vacation spot and home. Viscape has been touted by industry analysts as 'a value added service that injects new travel options with a revolutionary business model.'

"Whether it's a family vacation or a vacation home owner who is looking to rent their property; Viscape provides a service to both, completely free of charge. Viscape is the first online destination that provides the tools to make vacation planning free, cheap and easy," said Caroline Allison, president of Viscape. "It also gives travelers the power to decide where to go and where to stay. There's a tremendous market opportunity for Viscape to revolutionize traveling, just as Ebay did for auctioning and Wikipedia did for information sharing."

Thus far, Viscape has been extremely well received by the vacation home industry. At the VRMA Conference in Phoenix, Arizona in October, the company secured thousands of vacation home listings in destinations all over the country. With over 10,000 vacation homes to choose from, Viscape is one of the largest vacation home websites and travel communities on the Internet.

In addition, Viscape is sponsoring a "Be a Travel Writer" contest where community members are encouraged to review their favorite travel destination. The winner will be chosen by a panel of Viscape judges and sent on a travel writing trip to Belize or Key West.

Not satisfied relying only on traditional distribution channels, Viscape also innovates the way travelers and property owners can access Viscape. Stay up to date on all things travel related by visiting Viscape directly from your mobile phone or tuning into their monthly podcasts.

About Viscape:
Viscape.com is a next generation social marketplace for vacation properties and second homes, where travelers can connect with kindred travel spirits! Use Viscape to list properties free for sale, rent, or swap. Plan a trip together with your family and friends. With thousands of vacation properties and rentals to choose from, it makes finding the perfect vacation home or destination fast, friendly and fun.

For more information contact:
Dorothy Carlow
(703)553-1180
Dorothy@Viscape.com