NJ STAR-LEDGER FEATURES DR. LINDA EAGLE OF THE EDCOMM GROUP ON BANK OF AMERICA ACQUISITION OF MBNA (NEW YORK, NY) – July 1, 2005

Dr. Linda Eagle, President of The Edcomm Group has been featured in an article published in the New Jersey Star-Ledger. The article, written by Beth Fitzgerald and Sara Clarke entitled “Newark hopeful BofA will be as neighborly as MBNA” highlighted MBNA’s community outreach reputation towards the city of Newark. The article also cited local business experts discussing MBNA’s banking and marketing approach.

In the article, Dr. Eagle emphasized “MBNA grew by exploiting a niche — the marketing of hundreds of affinity credit cards to college alumni and association members. MBNA didn’t try to charge the lowest rates, but they offered a high level of service, and customers were willing to pay more for that service. But unlike a bank — which might be able to get two cards in a customers wallet, both a debit and a credit card — MBNA found itself limited to selling one credit card per customer.”

Dr. Eagle is frequently invited to speak on a range of topics including distance learning, adult education, ethics training, technological advances in training and education, and business solutions. Linda's educational background in psychology and communications and her experience in organizational consulting give her unique insight into the practical application of training and communication programs that provide measurable benefits. She has provided consulting and training services to hundreds of organizations in a variety of industries. Published in many national publications including USA Today, as well as American Banker, Linda has also appeared on several local and national radio and television news programs.

The Edcomm Group is an 18-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share — providing bottom-line results. The Edcomm Group (www.edcomm.com), (www.bankersacademy.com) is headquartered in New York City with an Advanced Design Center located in Fort Washington, Pennsylvania.

For more information, please contact:

Linda Eagle
President, The Edcomm Group
1-888-4EDCOMM
linda.eagle@edcomm.com