Mailbox Nationwide Updates Demographic Profiling Systems

Mailbox Nationwide has today announced that they will be introducing new demographic and profiling software to their systems.

The Mosaic program allows the company to target distribution by street level according to tight demographic criteria. Previous systems used by the company have allowed them to target distribution by income brackets, age range and house price value. Whilst this data has proved useful for the company in the past, as Mailbox Nationwide had grown and expanded in recent years, they feel that the sophistication that the Mosaic profiling system can offer will enable them to provide their clients with an even better pre order service.

Caroline Pocock, CEO of Mailbox Nationwide LTD said of the Mosaic profiling system ' we really hope that the introduction of this software will differentiate our business from others in this hugely competitive sector, making the business a still viable concern during this time of economic downturn. We will now be able to offer our clients the very best in demographic profiling, which will undoubtedly result in increased response rates for them. Furthermore, because this profiling service is available in over thirty countries nationwide, it will tie in with our plans for Europe wide expansion.'

The program will be available for client use from the beginning of November, and the company hopes to see the results in their end of year accounts. Caroline Pocock's aim is that 'the software introduction will produce direct results for the company this year. Mailbox Nationwide is predicting a 10% growth year on year where other companies are reporting a slump in profits. If we can succeed in a market where advertising budgets are being cut then we really will have something to celebrate!'