Mailbox Nationwide Launches Re-Branding Initiative
November 06, 2008 (PRLEAP.COM) Business News
Mailbox Nationwide, the UK's leading Leaflet Distribution Company has recently announced the introduction of a total re-branding of their communications literature and software.First to be overhauled is the companies primary marketing tool, their website. Customers will notice significant changes in the style and wording of the site, and the company hopes that the alterations will increase the usability for both their customers and staff.
IT manager Keith Pocock said 'It has been a hard and lengthy process getting the new site launched, not to mention expensive in both company time and funds. We've been working on the concept for a while now, and the whole company is excited about the refresh to our marketing materials. As most of the company literature and paperwork will change in some way or another, every department will get to feel the difference, right down to our distributors at ground level.'
The company have also reported a huge increase in traffic on the site, resulting in higher volumes of quotations being given out daily. They feel that this increase in volume can only be attributed to the new easy to use website layout. Caroline Pocock, CEO of Mailbox Nationwide commented that 'In these times of Economic uncertainty, any small changes that the company can make to try to claw back any market share are hugely important. Mailbox Nationwide prides itself on our speedy and informative response to all quotation requests, and we feel that this differentiates us from our competitors. The fact that the new site is allowing us to give out more of these quotations means that we are converting more sales and growing as a company against all the economic odds.'