Research and Markets: To Fully Exploit Rises in Demand and to Compete with Others Retailers, Forecourt Retailers must ensure Multiple Pack Promotional Offers in Beer

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22641) has announced the addition of 'Case profile: Alcohol Retailing on the European Forecourt' to their offering

Despite the existence of some restrictions on the sale of alcohol on the European forecourt, there is no mistaking the fact that petrol stations are a convenient distribution channel for this product. Based on an Interactive Consumer Database, this case profile outlines the growth in alcohol demand across 19 markets, presenting strategies to maximize its sale at petrol stations.

The report presents an examination of the size of the market as well as historic and forecast growth for beer, wine and spirits across 19 European markets. A country comparison of the growth in off-trade consumption and data on the number of at-home drinking occasions is included together with an assessment of the various strategies employed on the forecourt, and beyond, in the sale of alcoholic beverages. The report also provides a set of practical recommendations for those wishing to pursue or grow the sale of alcohol on the European forecourt.

The fastest growing markets for beer are Italy, Poland, Greece and Spain, although it is only the latter two that are experiencing growth rates in excess of 2%. The Spanish market experienced a compound annual growth rate (CAGR) of 5.09% from 1999 to 2004 and is forecast to grow at 6.82% year-on-year from 2004 to 2009.

The Mediterranean markets are experiencing a shift in beer and wine consumption patterns towards off-trade. Total European at-home alcohol consumption volume is forecast to increase over 2004-2009 at a CAGR of 0.4%. Despite the net number of at-home alcohol drinking occasions declining, the quantity of alcohol consumed at the weekend is increasing

To fully exploit rises in demand and to compete with others retailers, forecourt retailers must ensure multiple pack promotional offers in beer. Furthermore, they must stock 5 to 6 key brands and introduce one-off specialty beers in the context of a promotion to respond to consumers growing interest in this product.

Reasons to Purchase

- Identify which markets offer the greatest opportunity in terms of alcohol sales through the forecourt.
- Ensure that the changing needs of consumers are being met by offering new, improved, or replacement product types when required.
- Assess how product placement, promotions and pricing strategies can best be manipulated to boost sales and meet customer demand.

For more information visit http://www.researchandmarkets.com/reports/c22641

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980