Research and Markets: RFID Leads Auto ID Revolution in the North American IT Retail Market

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22620) has announced the addition of The North American IT Retail Market Report: Volume II - RFID Leads Auto ID Revolution to their offering

The focus of this market report, which is the second volume in the series on the information technology (IT) market in North America, is on how RFID is affecting North American retail. The report, which is intended for retailers and vendors as well as for suppliers of IT solutions to the retail industry, offers an overview of the automatic identification (Auto-ID) market, including:

- Bar Code Technologies
- Radio Frequency Identification (RFID) Technologies
- Machine Vision
- Card Technologies
- Electronic Article Surveillance (EAS)
- Real Time Locating Systems (RTLS)
- Biometric Identification
- Optical Character Recognition (OCR)
- Magnetic Ink Character Recognition (MICR)

This is followed by a more detailed description of the IT spending trends in North American retail. The report subsequently presents the Auto-ID market in the North American IT retail market, focusing in depth on barcode-based technologies (such as 2-D barcodes) and especially on RFID systems. Then, it discusses eight major barriers preventing increased use of RFID in North American retail.

The report outlines a ROI model for RFID in retail. It addresses how the costs and benefits (both tangible and intangible) of RFID in the retail industry should be integrated in a sensitivity analysis. It concludes with future RFID market trends (end of 2005 up to 2010) in the North American retail industry.

Companies mentioned:

- ACNielsen
- Albertson's
- Asda
- Auto-ID Center
- Breakstream
- Carrefour
- Carttronics
- Cisco Systems
- Coca-Cola
- Cuesol
- Disney
- Domino Printing Sciences
- EPCglobal
- Food and Drug Administration (FDA)
- Ford Motor Company
- Gillette
- IBM
- IFCO Systems
- ImageID
- InkSure RF
- InkSure Technologies
- Intel
- Intermec Technologies
- Johnson & Johnson
- Kmart
- Kraft
- Kroger
- Matrics
- Metro
- Microsoft
- MIT
- National Retail Merchants Association
- National Retail Federation (NRF)
- Nestlé
- Omron Electronics
- Procter & Gamble
- Philips
- RFID Research Center
- Royal Ahold
- SAP
- Seiyu
- Symbol
- University of Arkansas
- Wal-Mart
- Wishoo

For more information visit http://www.researchandmarkets.com/reports/c22620

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980