E-Infomercials.com Reveals the History of Infomercials

According to E-Infomercials.com, it all began in the 1980’s. Ronald Regan was president and one of the many controversial things he did in that office was to deregulate the TV industry. Why did he do it? Well, as a conservative Republican he lived and breathed by the “free market rule,” which stated that the government didn’t belong in business, and businesses should live and die by the success or failure of their own practices and market forces.

At the same time, cable TV was just starting its expansion into the American television marketplace, and that opened up a huge broadcast venue which simply didn’t exist beforehand. Anybody with any experience in the broadcast industry was starting his own channel and pretty soon cable channels were commonplace. The most successful channels at the time were religious based channels which were basically used for fundraising purposes.

As E-Infomercials.com explains, infomercial attracted the superstars. Celebrities, as well as a cast of unknowns, found fame and fortune in the newly created infomercial industry. There was Jane Fonda who captured lightening in a bottle with her exercise tapes simultaneously boosting the video business along with the infomercial business.

Soon, everybody with an idea was trying to come up with the next big thing. As is always the case with any new industry, immediately following the initial success there comes a huge wave of imitators and innovators trying to cash in. And the rest, as you know, is history.

About e-infomercials.com
Infomercials provides detailed information on exercise, weight loss, real estate, and make up infomercials and direct response (DRTV). For more information go to http://www.e-infomercials.com and/or visit our affiliate site at http://www.growthink.com.