TAG Heuer announces the launch of the 360 virtual museum

TAG Heuer is pleased to announce the launch of the 360 VIRTUAL MUSEUM on www.tagheuer.com. This is a unique chance to discover our private museum based in La Chaux-de-Fonds, Switzerland, and to travel deep inside TAG Heuer history.

All the elements are here to make you live our museum as if you were in the ground floor of TAG Heuer HQ: navigate in the 200 square meters of the museum, go through the windows and their historical timepieces, look up and watch the outstanding conical 360° panoramic film displaying more than 1 million images per hour!

The complete History section of the website has been renewed for the occasion: read Jean-Christophe Babin's Edito, experience TAG Heuer 360 Museum through the eyes of TAG Heuer collectors and access the virtual museum.

A museum unlike any other. Thanks to ingenious design, the TAG Heuer 360 Museum is where time officially stops, thanks to the brand's rich culture and fascinating showcasing of a rare 300-piece collection spanning the company's 150-year history. The windows, designed to resemble the sub-dials of a wristwatch, chart the history of TAG Heuer, from its founding in 1860, to the present day and are enhanced by 50 magnifying lenses of varying sizes.

TAG Heuer 360 Museum virtual museum is the mirror of our motto "swiss avant-garde since 1860" and our tradition of innovation.

International Press Relations Manager: Moreno VOLPI

press@tagheuer.com

For any picture please visit :
http://www.flickr.com/photos/tagheueronline/2887293684/