New 'Fab 5' DIY Online PR Planning Paper Available from C&M Agency

Leading Online PR and Content Optimistion agency C&M today announced the availability of a new, white hot 'DIY Rough Guide' to Online PR planning.

The paper, which is available as a freebie download via C&M's web site, is designed to help modern marketing managers from companies of all sizes figure out how to take advantage of new-fangled webby things like blogs, social networking platforms and search engine optimisation (SEO) in order to boost their wider PR and brand awareness efforts.

See: http://www.contentandmotion.com/resources/online-pr-campaign-planning-the-cm-big-five-rough-guide/

The paper also provides a bunch of free planning tools to help more experienced web marketers plan and execute Online PR better in their day-to-day jobs.

In addition, it suggests that…

* Anyone with an ounce of web marketing smarts can plan and execute an effective Online PR campaign;
* You don't need to spend a fortune, but you do need to commit human resources to make an impact in Online PR;
* To do Online PR well, you need to focus (like a maniac) on the publication of superior content;
* You don't necessarily need an agency to do Online PR for you;
* Online PR doesn't really translate well to campaigns: it's a process and you're either in or you're out.

Says C&M founder Roger Warner, "Our new paper provides a 'fast start' overview for marketing managers who are trying to get to grips with all the new opportunities that exist for generating buzz and executing a PR campaign in an online environment."

"The bottom line, we're happy to say, is that it ain't rocket science… But you do need to start acquiring some new skills in order to do your core PR work more effectively. The paper covers all the things you need to know to get an Online PR campaign up and running quickly and to start optimising your stuff so that it's more appealing to Google and other search engines. Superior SEO in our book is the number one payoff for doing great Online PR."

For further information, see: http://www.contentandmotion.com/

About Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information, see: http://www.contentandmotion.com/