Research and Markets: Auto Industry Prospect for Bluetooth and Wireless Technology

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22468) has announced the addition of The Impact and Opportunities for Bluetooth and Other Wireless Technologies in the Car to their offering

This report provides an overview of the OE systems offered by vehicle manufacturers in Europe for making voice calls in the car. It considers the impact that Bluetooth has had on these systems and examines the potential need for Wi-Fi and other wireless technologies in the car.

The study highlights the key points that vehicle manufacturers must consider when planning their Bluetooth strategy, together with a review of the remaining technical challenges and their potential solutions.

Increasing numbers of vehicle manufacturers are offering Bluetooth connectivity for hands-free use of mobile telephones, but interoperability concerns and the availability of compatible of handsets continue to affect progress towards its provision as standard equipment on models.

A detailed, critical analysis of the OE systems currently offered by car makers in Europe, the impact of Bluetooth and the future potential for Wi-Fi and other wireless technologies has been undertaken. The report "European Telematics: The Impact and Opportunities for Bluetooth and Other Wireless Technologies in the Car" presents the key issues vehicle manufacturers have to consider when developing a Bluetooth strategy, exploring the technical challenges and their potential solutions.

The report shows how wider availability of Bluetooth, integrated as standard into vehicle audio systems, will progress as the penetration of compatible mobile telephones in Europe moves above 50 per cent of the annual market. From this point, the adoption of the technology on higher volume car models becomes a stronger economic prospect. At present, 16 principle manufacturers offer Bluetooth hands-free kits, but fitment is low due to the high cost of in-car systems. It is anticipated that manufacturers will be equipping the first vehicles with Bluetooth as standard within the next two years.

The report demonstrates how the development of Bluetooth has already had an impact on the provision of embedded car telephones, with some manufacturers deleting them as options and their future application likely to be confined to telematics services rather than making and receiving voice calls.

The report comprises an overview of in-car telephone use, Bluetooth market and technical developments, non-voice applications of Bluetooth, such as for digital music playing and satellite navigation and the potential role of Wi-Fi in the car. The content includes a section dedicated to other wireless technologies, including WiMAX, Ultra Wide Band, ZigBee and Near Field Communications, with a summary of their deployment, applications in the car and compatibility.

For more information visit http://www.researchandmarkets.com/reports/c22468

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980