Raza Designs Collection of Elegant Loungewear Brings Timeless Elegance Into Modern Times

The sumptuous feel of satin, the beauty of rich brocade, a sculpted profile, the sweep of a flowing gown; these are the elements of elegance that echo across the ages. They are also the ingredients of the Raza Design collection of stylish evening loungewear whose designs harkens back to times when dressing up for home life was an art in itself.

Now these styles of the ages are available to the woman of today in the most contemporary of ways – through the Internet. Beverly Luchfeld, founder and president of Raza Designs, has just launched a website where aficionados of fine at-home fashion can click on and order from her extensive collection. From hostess gowns to robes, peignoir sets to loungewear, the images on www.razadesigns.com dazzle with the rich colors and textures that are the Raza signature. Fabrics include a selection of magnificent velvets, tapestries, knits, and micro fibers. The collection includes the ornate, the romantic, the comfortable, the classic, and the uncommon.

“Raza” means secret in Aramaic and Luchfeld, a Coty-award winning designer and fashion industry veteran, knows the secret of combining comfort and flattering grace. “The tradition of dressing elegantly for the home dates back to time immemorial. In the grand eras of fashion embellishment – from the Renaissance, to the Edwardian era, to the savvy Sixties – women have brought that style into their homes. Whether they were hostess for the evening at their grand manor or their penthouse pad, or simply relaxing among family, women know that what they wear can set the scene, the décor and the atmosphere of an evening,” says Luchfeld.

“Women today also understand there’s no reason that fashion has to constrict. Our collection seeks to blend the glamour of times gone by with the fabulous new fabrics that allow a woman to move about in comfort and style while serving a six -course meal to friends.” Raza’s new website adds to that comfort zone “You can now order anything from our collection any time, day or night, with a click of the mouse. How’s that for comfort? said Luchfeld.

In addition, the website has attracted a new customer base. The younger, contemporary woman and bride bought gifts for Mom and Grandma and were so impressed with the cost, quality and service- that they began to demand casual robes, pajama sets, and peignoir sets for themselves! Raza Designs has now expanded to offer both the finer specialty store and catalogue this new, younger line of loungewear.

All garments are offered in a wide range of sizes, (Petite, Missy, and Plus). Moreover the quality is comparable to the European imported garments but the price is not! Quite the contrary Raza robes are exported to South America, Europe, Israel, and the Middle East. Private label collections are designed constantly for Raza’s exclusive customers.
Interested Parties please contact;
Beverly Luchfeld, President
WWW. RAZADESIGNS.COM
Tel: 718-784-0781/ 1-800-7152195
Fax: 718-361-9471
43-01 21st St. suite 305
Long Island City, N. Y. 11101