Research and Markets: New Marketing-Driven Paradigms for the Airport Enterprise's Aviation-Related Business

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22428) has announced the addition of Airport Marketing to their offering

Airport Marketing examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities.

The aviation-related activities section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning.

The non-aviation-related section by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called commercial airport model.

Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter.

Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Topics covered:

- The airport enterprise: role and scope of activity
- The air transport value chain
- The aviation-related SBU: the airport enterprises technical core business
- New marketing-driven paradigms for the Airport enterprises aviation-related business
- The development of the non-aviation related value proposition
- Achieving sustainable growth for the Commercial Airport concept: the role of loyalty schemes
- How to construct an airport marketing plan
- September 11 Attacks
- The Airport industry: an international picture

For more information visit http://www.researchandmarkets.com/reports/c22428

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980