Research and Markets: Strategic Management in the Aviation Industry

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22423) has announced the addition of Strategic Management in the Aviation Industry to their offering

This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry.

Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field.

The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players.

Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

Topics covered:

- Passenger Airlines: Competition policy in European aviation markets
- Business models in the airline sector – evolution and perspectives
- Consolidating the network carrier business model in the European airline industry
- From production-orientation to customer-orientation – modules of a successful airline differentiation strategy
- Strategic airline positioning in the German Low Cost Carrier (LCC) market
- Low cost carriers in Southeast Asia: a preliminary analysis
- The future of Continental traffic programme: how Lufthansa is countering competition from no-frills airlines
- Competitive dynamics theory – application to and implications for the European aviation market
- Alliances: Cooperation and integration as strategic options in the airline industry – a theoretical assessment
- Interface management in strategic alliances
- Synergy allocation in strategic airline alliances
- The effect of high-level alliance formation on the profitability of participating airline carriers
- Marriages and divorces: strategic alliances in the networked economy – the case of Air New Zealand
- Airports:Forces driving industry change – impacts for airports strategic scope
- The airport of the future against the backdrop of dramatic changes in the aviation sector
- Internationalization strategies for airport companies
- Evaluating airport cooperation and acquisition strategies
- The role of intermodal transportation in airport management
- Air Cargo: Reflecting the prospects of an air cargo carrier
- Drivers of alliance formation in the air cargo business
- Airfreight development supporting the strategy of global logistics companies
- Integrator network strategies and parameters of airport choice in the European air cargo market
- Escaping the air cargo bazaar: how to enforce price structures
- Assessing air hubs: the Hayes-Wheelwright Framework approach
- Airport and Airline Strategy Impact: The impact of airports on economic welfare
- Learning from the airlines? a comparative assessment of competitive strategies for railway companies

For more information visit http://www.researchandmarkets.com/reports/c22423

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980