Selectabase Offer Free Data Audits to Help Improve Cost Effectiveness of Direct Marketing Campaigns

Direct marketing experts Selectabase are offering UK businesses free audits of their mailing lists and databases, to help them reduce costly wastage and improve the effectiveness of their direct mail and telemarketing campaigns. UK companies with their own database or mailing list can get a free health check of their data, to identify any potential problems with accuracy.

The free data audits are being offered by 1 Check Data Cleansing from Selectabase, independent direct marketing providers supplying small businesses with quality lists and list cleaning.

Accurate data is at the heart of a good direct marketing campaign. Poorly or inaccurately targeted mailers put off potential customers, plus mailers can be perceived as junk mail, which can be damaging to an organisation or brand.

In addition, other benefits of accurate cleaned data have come to the fore. Avoiding wastage through ensuring mailers are properly targeted can limit environmental impact, and can reduce mailing costs for the sender at a time of increasing financial pressures.

There are also legal obligations upon businesses to clean their lists using suppression files before using them for mailings or telemarketing, especially if they are registered with the Data Protection Act

1 Check Data Cleansing from Selectabase can carry out a detailed health check of data and lists, completely free of charge, against these key suppression files:

· Telephone Preference Service (TPS and CTPS);
· Mailing Preference Service (MPS);
· Gone Away Suppression;
· Bereavement Suppression;
· Telephone Number Verification and Appending;
· Postcode Address File (PAF) processing;
· Fax Preference Service (FPS) processing;
· Duplicate Detection;
· Population Profiling;
· Business Profiling.

The healthcheck will identify the list has a high occurrence of records which match the latest suppression files, to help identify which type of list cleaning may be required.

Selectabase then offer a range of affordable list cleaning services if required, from Easycheck desktop list cleaning software to a full data cleansing bureau service.

To take up the offer of a free list healthcheck, contact Selectabase on 01304 382211 or enquire through at http://www.selectabase.co.uk/i-have-a-list/