Research and Markets: The Market Size for both Streaming Audio and Video Advertising is Forecast to grow by 47% in 2006 to US$504 million

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22347) has announced the addition of Streaming Advertising and Subscription Media 2003 - 2006 to their offering

The most detailed, data-driven and market analysis report on streaming advertising and subscription out there. A complete and comprehensive analysis of streaming video advertising, streaming audio advertising, download revenue by site, service and brand, CPMs, avail formats, the growing importance of Flash streaming, inventory (pre rolls, embedded/in-page) by site, network and aggregator, who is representing inventory and much more.

The market size for both streaming audio and video advertising is estimated at $343 million dollars in 2005, up 78% over $193 million dollars billed in 2004. The market is forecast to grow by 47% in 2006 to $504 million dollars.

Streaming video gross ad billings are forecast at $321 million dollars in 2005, up by 75% over 2004. Streaming video gross ad billings are forecast to increase by 41.7% in 2006 to $455 million dollars. Internet radio gross ad billings are forecast to reach $22 million dollars in 2005, up by 82% over 2004 .

Internet music radio gross ad billings are forecast to increase 122% to $49 million dollars in 2006. Total streaming media subscription revenue is forecast at $608 million dollars in 2005, including Real Networks' SuperPass and Rhapsody streaming subscription services, AOL's MusicNet service and other independent streaming services, but not including music and movie download revenue, or broadband subscribers who play a content fee to AOL per month for access

Streaming subscription revenue is forecast to rise by 35% in 2006 to $821 million dollars (excluding download revenue). Total streaming media subscription and download revenue is estimated at $641 million dollars in 2004. Total streaming media subscription and download revenue is forecast to grow by 110% in 2005 to $1.35 billion dollars . Total streaming media subscription and download revenue is forecast to grow by 35% in 2006 to $1.8 billion dollars

Companies mentioned:

- America Online
- Atomfilms
- Blastro
- Clear Channel
- CNET
- CNN.com
- ESPN.com
- Eyewonder
- Ifilm
- Klipmart
- Lightningcast
- Live365.com
- Major League Baseball (MLB.com)
- Musicmatch/Music Unlimited
- Nascar.com
- Net Radio Sales
- Outdoor Life Network
- Radioio
- Roo Media Network
- Starcom Mediavest
- The One Network
- Universal Mccann
- Worldnow
- WWE.com
- Yahoo

For more information visit http://www.researchandmarkets.com/reports/c22347

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980