Research and Markets: How can Banks Focus Adoption and Retention Efforts on All Online Bankers?

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22304) has announced the addition of Online Banker Demographics: Gearing Services towards all Adopters’ Preferences and Activities to their offering

How can banks focus adoption and retention efforts on all online bankers?

Certain demographic segments stand out as more recent adopters of online banking, yet are embracing many of the same activities as established online bankers. Financial institutions can use this demographic data to build adoption and retention within different audience segments, while continuing to cater to as many banking consumers as possible.

Primary Questions

- Who are the newer adopters of online banking?
- How does the shift in online financial activity by gender affect bank targeting strategy?
- How can banks tailor promotion and product offerings for these most likely online banking converts?
- Which activities show the strongest relationship to online banking tenure?

For more information visit http://www.researchandmarkets.com/reports/c22304

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980