Selectabase Launches Free Seminar Marketing Guide for IFAs

Seminars, conferences and information events are proving to be a highly effective way of generating new business for Independent Financial Advisers (IFAs). To help IFAs who may be new to the concept of the advice seminar a new information guide has been launched by Selectabase, an independent direct marketing list company which helps many IFAs promote their events and services through direct mail.

The new free marketing guide from Selectabase aims to help IFAs discover how these seminars can be used, and give ideas of effective ways to promote seminars to exactly the right audience.

The guide covers a range of topics which can be covered at an event such as retirement planning, investments, tax reduction, inheritance tax for consumers and topics for small business owners such as business and staff protection, pension schemes, employee incentives and tax advice.

Selectabase is a leading independent provider of marketing lists and promotional services to small business in many sectors. Commenting on the reasons for the launch of the free guide, Steve Sellwood of Selectabase said that "we work with many IFAs across the country from both large and small firms, but we've found that more and more were coming to us to purchase lists for promoting seminars and were reporting very impressive results."

"We thought this was an important trend that other IFAs could also benefit from knowing more about," added Sellwood.

Selectabase has gathered much evidence of the success of seminars in the form of testimonials from existing clients. For example a financial adviser based in London and representing a national organisation used a mailing list to promote a seminar and is quoted in the free marketing guide as reporting that "there were 85 attendees, and in the first week I have had 5 meetings - I am confident that over time I will gain some excellent clients from this list."

The free seminar marketing guide for IFAs is available to download free of charge from http://www.selectabase.co.uk/articles/How_can_IFA_use_seminars_to_promote_their_services.aspx or by calling Selectabase on 01304 382211