Outsource Marketing Adds New Marketing Integrator To Its In-House Network

Bellevue, Wash. – Cassandra Allen has joined Outsource Marketing as a Marketing Integrator, where she will concentrate on strategy, planning, branding and promotional services.

Allen brings more than six years experience in marketing, advertising and public relations to her new position, along with experience in consumer products, the technology sector, the South American wine industry and with several non-profit organizations.

“Cassandra knows how to jump in, assess a situation and lead a creative team from strategy through to implementation – all with amazing efficiency,” said Patrick Byers, President + CEO of Outsource Marketing. “We’re thrilled to have her join Team Outsource.”

Allen most recently lived and worked in Santiago, Chile, where she served as an independent wine industry consultant and a liaison between wineries and their importers and distributors. She focused on launching Chilean wines in targeted U.S. markets, where she helped increase visibility and developed brand recognition through a strategic approach that included cross-media positioning via Web, direct mail and public relations with top U.S. wine magazines.

Previously, Allen has worked as an independent marketing consultant for Seattle-based advertising agencies, coordinating direct mail and public relations campaigns. She also directed projects as a contractor for Microsoft Office’s Business Productivity Solutions Group, including a Business Transformation Workshop, Worldwide Speaker Placement Program and a team resource assessment to help the company streamline its marketing materials and optimize internal efficiency.

She was also the Director of the Marketing and Creative Team at Overture Service’s Auction division, where she headed internal and external marketing for technology products in both the B2C and C2C markets. Her responsibilities at Overture included partner relationship marketing and print, promotional and Web-based consumer marketing.

Allen is an active member of the community and has worked on pro-bono marketing consulting projects for Seattle-area non-profits through Social Venture Partners. She holds a Spanish Language and Culture degree from Drew University in Madison, N.J., and studied at the Universidad de Sevilla in Spain. She received her MBA in marketing from Boston University.

ABOUT OUTSOURCE MARKETING

Founded in 1997, Outsource Marketing is a marketing outsourcing pioneer based in Bellevue, Wash. The firm provides a marketing department for companies that don’t have one, and more strategic and creative horsepower to companies that do.

Services include balanced and unbiased strategic planning, market research, advertising, direct marketing, public relations, internal communications, media planning, Web and new media services, and sales promotion. Contact Outsource Marketing at 800.803.3229 or learn more online at www.outsourcemarketing.com.