Tel Aviv Hotels chain Atlas Hotels partnered with Web Marketing Consulting firm ARPU~UP to drive online hotel bookings

Tel Aviv, Israel, August 10, 2005 — Atlas hotels (www.atlas.co.il), leading hotel chain in Israel for business and leisure travelers, partnered with Web Marketing and Search Engine Optimization (SEO) consulting firm, ARPU~UP (www.arpu-up.com), to expand its' brand awareness within the travel industry and drive online hotel bookings.

ARPU~UP multi-channel internet marketing strategy will help Atlas Hotels to develop their online businesses and to grow their overall travel booked online. ARPU~UP will execute an organic search engine optimization campaign, to achieve a high ranking in leading search engines like, Google, Yahoo, and MSN, and to increases the number of online travel visitors to Atlas Hotels website.

“Atlas Hotels is seeking to increase online reservation to the chain hotels in Tel Aviv, Jerusalem and Eilat, by business and leisure travelers who are planning to travel to Israel”, said Leslie Adler, Atlas Hotels CEO. “We choose ARPU-UP to strengthen our brands' position with in the business travel industry and to improve our search visibility in order to reach our target audience in North America, Europe and Asia.”

Israel's Ministry of Tourism anticipates that nearly two million tourists will visit the country by the end of 2005. Statistics released by Israel's Ministry of Tourism and Central Bureau of Statistics show that 864,200 tourist entered Israel in the first six months of 2005, 27% more than in the same period last year.

In the last few years, the hotel market has become one of the hottest sectors of online travel. 20% of all hotel bookings will be made online in 2005, half directly with hotel companies and half from third-party intermediaries, according to a Cornell study. One in five Americans takes at least one business trip a year. The volume of Bookers - people who buy their business travel online - grew to 41% of US online business travelers. According to a new report by Forrester Research.

Hospitality eBusiness Strategies (HeBS) believes that online distribution has become the #1 channel in hospitality. In 2005 over 25% of all hotel room revenue will be booked online, according to HeBS expectations. Another 25% of hotel bookings will be directly influenced by the Internet but done offline. In 2006 this percentage will exceed 27%-29%.

About Atlas Hotels

Atlas Hotels is the leading and longest established 3-4 star hotel chain in Israel, managing hotels countrywide, in the main cities of Tel Aviv, Jerusalem and Eilat. Atlas Hotels is ideal for business and leisure travelers looking for private and exclusive first class accommodations.

Since the opening of our first hotel in 1968, Atlas Hotels has become one of the largest mid-luxury hotel chains in Israel. Today, Atlas consists of 8 hotels, located in 3 most attractive tourist sites. Tel Aviv Hotels: Basel Hotel, Tal Hotel, Melody Hotel, Cinema Hotel, City Hotel, and Center Hotel; Jerusalem: Ariel Hotel, and Eilat: Nova Hotel. For more information about Atlas Hotels, please visit www.atlas.co.il.

About ARPU~UP

ARPU~UP (www.arpu-up.com) is an Israeli company that focuses on Search Engine Marketing (SEM) and Web Marketing services. Founded in 2003 by Boaz Babai, ARPU~UP has quickly become one of the leading search marketing agencies in Israel, providing award-winning strategies to help innovative Israeli high-tech companies.

ARPU~UP portfolio include Commil (www.commil.com), MSQ (www.msq.co.il), MTRE Advanced Technologies (www.mtre.com), VBox Communications (www.vboxcomm.com), BeInSync (www.beinsync.com), BioLert (www.biolertsys.com), Tescom Software Systems Testing (www.tescom-intl.com), Unisfair (www.unisfair.com), 3DMUSE (www.3dmuse.com), Savyon Diagnostics (www.savyondiagnostics.com) and Clal Finance Batucha Investment Management (www.cfb.co.il).

ARPU-UP provides an effective method of driving highly targeted visitors to web sites using natural search engine optimizing techniques, search engine optimized press releases campaign, and blog based marketing solutions. ARPU~UP Knowledge Discovery - To discover more about ARPU~UP services and the search engine marketing industry, please visit ARPU~UP website, www.arpu-up.com.