Puffin Innovations CEO speaks at Robotics Industries Association (RIA) "Robots 2008: What's Next" Conference In Boston

Kingsport,TN, July 17, 2008 – Allan Jones, CEO of Puffin Innovations, a robotics and innovation leader and parent company of Discovery Ice Cream, LLC (www.discoveryicecream.com), was a featured speaker at the Robotics Industries Association (RIA) Conference "Robots 2008: What's Next" on June 11, 2008 (http://www.robotics.org). In his seminar titled "I Got Served Ice Cream by a Robot: How consumer-controlled robotic machines will change everything," Dr. Jones explained to the attendees that consumer applications of robotics are at the tipping point.

"We were pleased to be selected by RIA to participate in this prestigious event and to share our expanding vision for robotics applications. Our expertise in the combination of robotics, innovation and ice cream has been well documented with our peers and industry leaders," states Dr. Jones. "In the age of the "Prosumer," it is clear that robotic applications will continue to play a larger role in society – not just in manufacturing, welding and assembly applications, but in consumer-facing applications as well."

According to the RIA, "Robotics is a proven technology that is at the heart of an ever-increasing number of small, medium and large companies. Technology keeps surging forward and robots keep getting more affordable."

About Puffin Innovations and Discovery Ice Cream

Puffin Innovations, the parent company of Discovery Ice Cream, is a leader in consumer-directed retail robotics applications. All of the Puffin Innovation brands share common features that incorporate a "design/watch/enjoy" theme, where patrons custom design their confectionary, coffee, or other consumable before the robot assembles the treat or product in front of their eyes. Each concept includes robotic delivery or assistance in the customization of the product or consumable. The company has headquarters in Kingsport, TN. For additional information about Discovery Ice Cream, LLC, please visit http://www.discoveryicecream.com or contact Jim Starr, Vice President, Sales at +1 423.557.3521.

About Robotics Industries Association (RIA)

Founded in 1974, RIA is the only trade group in North America organized specifically to serve the robotics industry. Member companies include leading robot manufacturers, users, system integrators, component suppliers, research groups, and consulting firms.