Puffin Innovations Announces Selection by Japan External Trade Organization (JETRO)

Kingsport,TN, July 15, 2008 – Puffin Innovations, a robotics and innovation leader and parent company of Discovery Ice Cream, LLC (www.discoveryicecream.com), announces today that it has been selected to participate in the Japanese External Trade Organization's (JETRO) (www.jetro.org) program for bringing businesses to Japan. Building upon its early success in the US marketplace, Discovery Ice Cream has been selected to join JETRO's network and will be able to access potential business partners, recruitment companies, real estate agents and regional advisors.

"We were honored to be selected by JETRO to participate in this prestigious program. We are thankful for the opportunity to establish operations in Japan as well as introductions to potential key partners which will position us for explosive growth in Asia," states CEO Allan Jones. "With only 60 companies invited per year to participate in this program, we are very excited about our inclusion."

"JETRO is inviting only 60 companies from all over the world this year. Only prominent companies were invited in the past. I'm really glad that a Tennessee company was chosen for this elite group of companies. I'm really excited to have opportunities to assist local companies", said Kazumi Iino, Tennessee JETRO business advisor.

About Puffin Innovations and Discovery Ice Cream

Puffin Innovations, the parent company of Discovery Ice Cream, is a leader in consumer-directed retail robotics applications. All of the Puffin Innovation brands share common features that incorporate a "design/watch/enjoy" theme, where patrons custom design their confectionary, coffee, or other consumable before the robot assembles the treat or product in front of their eyes. Each concept includes robotic delivery or assistance in the customization of the product or consumable. The company has headquarters in Kingsport, TN. For additional information about Discovery Ice Cream, LLC, please visit http://www.discoveryicecream.com or contact Jim Starr, Vice President, Sales at +1 423.557.3521.