Award Winning Pet Professionals Proctor and Murray Join Forces

July 10, 2008 (Phoenix, AZ): Tom Murray, president of Phoenix-based Paws Resort and Spa, announces that Top Dog Eileen Proctor will be bringing her innovative strategic marketing and business development talents to his growing chain of award winning pet services facilities. She will also be providing her knowledge and expertise in rebranding the company to its new name, Villa La Paws, in preparation for national expansion.

"Since pioneering Phoenix's dog daycare industry in October 2000, Top Dog Eileen Proctor has earned a well deserved reputation for business-building brilliance", affirms Murray. "She innately knows how to make dogs, and their owners, smile; there's simply nobody better to mastermind our marketing, special events, strategic alliances and customer service programs".

Murray progressively purchased Proctor's It's A Ruff Life! dog daycare and grooming centers, along with her industry-leading programs, between 2006-2007. Since then, he has astutely responded to customer and market demand by adding a number of complementary services including overnight accommodations, pick up/delivery service, obedience training, and in-home pet sitting. Paws Resort and Spa has been recognized with a number of awards that reflect their commitment to meeting the needs of the pet loving community, including AZCentral.com's coveted Reader's Choice Awards in both 2007 and 2008.

Over this same time period, the Top Dog has crafted a burgeoning canine-centric communications career, capitalizing on her talents as a professional speaker, media personality, published author, small business consultant, and ardent spokesperson for the animal rescue and welfare community. In support of her furvent mission to "dogmatically sniff out and share information, products and services that improve the quality of life for dogs and the people who love them", Murray also announces that Paws Resort and Spa has stepped forward as one of the Top Dog's Blue Ribbon sponsors.

"My personal and professional associations with Paws Resort and Spa is proof positive that they are the finest pet services company in the Valley", declares Proctor. "How else could I trust them with my own kids?" she queries, citing that her two year old Tracey relishes weekly Paws daycare visits while her older girls, Dizney and Cassie… and even feline friend Autumn… stay clean and coiffed as the result of regular visits to the Paws grooming centers.

For additional information about Paws Resort and Spa, call 602-442-7833 or 602-588-7833, or visit www.PawsConcierge.com.

For additional information about Top Dog Eileen Proctor, call 602-867-3647 or visit www.TopDogEileenProctor.com