ABC Copywriting unveils new website

ABC Copywriting, the independent copywriting agency based in Norwich, UK, has created a new site providing full details of its writing and editing services.

“Previously, ABC positioned itself as a full-service marketing agency,” explains founder and principal consultant Tom Albrighton. “But since most clients turn to us for copywriting, we thought it made sense to market ourselves that way.”

ABC serves a diverse range of clients, and the new site includes sections aimed at each sector: marketing, online/SEO, academics, publishers and agencies. “We believe our versatility is a real strength,” comments Tom. “Because we work with so many different types of organisation, we’re in a good position to offer new ideas and fresh perspectives.”

From its base in Norwich, ABC serves clients throughout the UK and Europe. “Non-native English speakers really value our service,” explains Tom. “Some are academics who need help improving case studies or submissions, and we also work with European businesses who use English for their marketing. While these clients speak English very well, they appreciate our help with making their text as good as it can be.”

ABC integrates SEO and search marketing principles into every online copywriting assignment. “A few weeks after launch, our own site is already #1 for key search terms such as ‘copywriter in Norwich’,” reveals Tom. “But there’s really no secret to SEO copywriting. As with all writing, it’s all about getting the right structure and then using the right words.”

As well as details of ABC’s copywriting services and a project portfolio, the site also includes a selection of articles on copywriting. These range from practical tips on how to get readers’ attention through to pieces drawing parallels between copywriting and other disciplines such as branding and NLP. “We believe copywriting is relevant to every part of business, not just marketing,” says Tom. “New ideas can’t really be developed until they’re written down. So better copywriting skills are important for everyone.”

For more information on ABC's freelance copywriting services, visit http://www.abccopywriting.com