Dan Carazo Heads Electrical Industry Marketing Group at Austin & Williams Advertising and Marketing.

Syosset, New York — Carazo Communications, a Long-Island-based marketing agency that provides strategic business-to-business marketing and branding services for companies in the electrical industry, has formed a strategic alliance with Austin & Williams, a full-service award-winning AAAA’s advertising and marketing agency located in Hauppauge, Long Island, New York.

The strategic alliance is focused on meeting the specific marketing, advertising, and branding challenges faced by companies that manufacture or distribute products or services for the electrical and datacom/telecom communications industry markets.

“Very few advertising or marketing agencies possess in-depth knowledge about the electrical industry markets and product categories,” said Dan Carazo, founder of Carazo Communications, and Senior Consultant, Electrical Industry for Austin & Williams. “Our relationship with Austin & Williams is designed to provide marketers in the electrical industry with the support of an award-winning full-service B2B agency, combined with my extensive experience in marketing electrical products to the electrical distribution channel, electrical contractors, integrators, MROs, specifiers, and builders.”

“When combined with Dan’s electrical industry experience, we’re convinced that many electrical industry marketers stand to benefit from our experience with leading B2B companies, including Northrop Grumman and Arrow Electronics,” said Ken Greenberg, president and CEO for Austin & Williams. “Dan’s insights and experience directing the corporate branding and distributor marketing for the Cooper Wiring Devices division of Cooper Industries gives our clients a significant strategic advantage.”

Carazo Communications will continue to serve its electrical clients that do not require the support of a full-service agency, and Carazo will continue his role as a contributing writer for The Electrical Distributor magazine, the NAED publication for which he has developed over 100 articles reporting on electrical and VDV product and market trends.