Lanmark Group Named Agency of Record for Suni Medical Imaging

Lanmark Group, a professional advertising, marketing and communications agency specializing in the healthcare field, announced that it has been named agency of record for digital radiography technology pioneer Suni Medical Imaging.

Lanmark will support SUNI’s rapid evolution from that of the largest OEM supplier of digital intraoral sensor technology to the leading manufacturer of branded digital radiography equipment. The full-service agency will achieve this via integrated business-to-business marketing, public relations, event management and creative services that promote SUNI-branded digital radiography equipment.

According to Paul Suni, president and CEO of Suni Medical Imaging, “Not only does Lanmark have a successful 25-year track record of marketing to and through dental professionals, they know how to market emerging healthcare technology. For example, they’ve been instrumental in bringing CAD/CAM technology to the forefront of restorative dentistry. We’re confident they will achieve the same results with SUNI digital radiography equipment.”

“Film-to-digital radiography conversion is rapidly gaining momentum in the dental industry and will be gaining critical mass in a few short years,” says Christine B. Simpson, CEO of Lanmark Group. “Our goal is to establish SUNI as the primary choice among dental practice owners considering making the transition.”

About Suni Medical Imaging, Inc.

Based in San Jose, California, Suni Medical Imaging, Inc. (SUNI) is a privately-held, vertically-integrated medical imaging company that invents, designs, manufactures, sells and supports digital radiography systems and digital video cameras in the digital dentistry and digital mammography markets. SUNI was founded in 1995 by Paul Suni, a well-known CCD/CMOS image sensor technologist, who along with his Silicon Valley team had developed the image sensor technologies for digital radiography that are used today in such brand names as Trophy (Kodak), Siemens (Sirona), Schick Technologies, Dexis and several others, which total nearly half of the digital radiography brands available in the United States today.

About Lanmark Group

Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is a full-service advertising and marketing agency specializing in the healthcare fields. The company’s client roster includes Ansell Healthcare, Darby Group Companies, DentalEZ Group, Heraeus Kulzer, Johnson & Johnson, OraPharma, Sirona, Suni Medical Imaging, Sunstar Butler and Wm. Wrigley Jr. Company. For more information, visit www.lanmarkgroup.com.


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