XtraGlobex Announces the launch of The Global Advantage Institute Bill Creamer Takes Leadership Role

Philadelphia, PA, May 23, 2008 – XtraGlobex, Inc., a strategic business development firm, is pleased to announce that William (Bill) P. Creamer is joining the Global Advantage Institute, the educational and training division of XtraGlobex, and taking a leadership role as President. The institute will kick off its Executive Solution Seminar Series on July 15, 2008 with a Solution Seminar entitled “Innovation and Sustainable Growth - How Will You Prepare for the Next Business/Economic Cycle?” This one day seminar is the first in a series planned for 2008 (Institute.XtraGlobex.com).

Creamer brings to XtraGlobex an extensive background in successful entrepreneuring, executive solution leadership, new venture launch and building sustainable business models. “Bill has over 25 years of executive leadership experience with both Fortune 500 accounts as well as early stage companies, which makes him an excellent choice to lead our Global Advantage Institute efforts,” said Fady Sahhar, XtraGlobex Partner. “We are delighted to have him and look forward to leveraging his skill set in supporting senior management clients who attend the programs of the institute.”

Creamer is most passionate about building an educational/experiential platform for corporate leaders to share concepts and experiences in a collaborative environment to facilitate growth and innovation. “Open collaboration and experimentation fosters creativity and innovation,” Creamer said. “The institute’s mission is to foster the creative design and implementation of growth strategies and tactics for new business offerings utilizing uniquely creative proven processes.”

Creamer’s goal is to build and integrate these paramount business drives into the Global Advantage Institute:
• Creativity - is the process and innovation is the working solution that produces sustainable profits;
• Innovation - today is the best time to make innovation a core strategy for true sustainable market differentiation.

The Global Advantage Institute will provide its membership and attendees with year-long Executive Solution Seminars, access to research, white papers, and peer vetting in the contemporary topics impacting growth and innovation, including but not limited to the following:
• Value Creation, using the Value Paradigm®;
• Globalization – what’s your sustainable advantage?
• Cross-Border marketing-entry and exit strategies;
• Cultural Diversity necessary for New Market Entry;
• Leading Innovation by exploiting change;
• Measuring short & long term performance;
• China’s looming shortages – [how to prepare for them];
• Outsource vs. insourcing;
• Foreign Exposure Management (Financial vs. Operational);
• Preparing for global growth;
• Globalization – The next phase.

Today’s companies—from Apple, Proctor & Gamble, Hewlett Packard, Google, General Electric to Tata Motors—are developing business models to insure they get innovation from employees everyday, said Creamer. The institute will focus on the specific processes and frameworks that can be directly employed to provide what Peter Drucker termed as the “means to exploit change.”

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. XtraGlobex has industry experience and a fresh outlook that sets it apart from competitors. The firm’s combination of insights, experiences and ideas united under one vision makes the company a powerful force for assessment and innovation. XtraGlobex can create solutions including a new brand, a market strategy, an outsourcing initiative, a website, a globalization plan, a logo or a PR campaign—all go beyond impressive and into something more important: sustainable.www.xtraglobex.com Institute.XtraGlobex.com