PACIFIC CAPITAL BANCORP SELECTS THE EDCOMM GROUP TO DELIVER BANK-WIDE TELLER AND PLATFORM TRAINING (NEW YORK, NY) – April 26, 2005

Pacific Capital Bancorp has selected The Edcomm Group to deliver Achieving Teller Excellence and Achieving Platform Excellence for its branch training needs.

Achieving Teller Excellence and Achieving Platform Excellence are comprehensive eLearning training programs that teach the knowledge, skills, and attitude that make platform and teller personnel successful. The programs teach participants the tools necessary for careers in banking and provide them with both the skills, and professionalism necessary to excel. Edcomm will also administer Systems training using Simulation programs geared towards orienting personnel to PCB’s new branch systems. For more information about programs like these, or to find out how The Edcomm Group can customize any training program, log onto www.bankersacademy.com.

Pacific Capital Bancorp is the holding company for Pacific Capital Bank, N.A., the largest independent banking company headquartered on the Central Coast of California. With 45 branches and $6.2 billion in assets, the company operates under the local brand names of Santa Barbara Bank & Trust, First National Bank of Central California, South Valley National Bank, San Benito Bank, and Pacific Capital Bank.

The Edcomm Group has had the privilege of assisting many distinguished clients with business solutions in the form of classroom instruction, print publication, video production, online documentation, interactive web systems and multimedia programs. In addition to the development of customized programs, The Edcomm Group offers many industry specific off-the-shelf products that have proven themselves effective in organizations around the world.

The Edcomm Group is an 18-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share — providing bottom-line results. The Edcomm Group (www.edcomm.com), (www.bankersacademy.com) is headquartered in New York City with an Advanced Design Center located in Fort Washington, Pennsylvania.

For more information, please contact:

Linda Eagle
President, The Edcomm Group
1-888-4EDCOMM
linda.eagle@edcomm.com