TrendIQ, Inc. Develops AdWord Optimization Product – Measuring Advertising Effectiveness

TrendIQ’s AdWord Optimization product answers the key business questions asked at the start of any adword campaign. For example, prior to launching a marketing campaign, a marketing manager will want to understand each of the following:

* What words should I use?
* What cost per click should I pay for
each word?
* What should be my daily budget?

TrendIQ’s proprietary technology allows clients to structure an ad campaign that optimizes profitability.

Marketing channels such as Google Adwords is a quick and simple way to purchase highly targeted cost per click (CPC) advertising, regardless of your budget. The bigger question for most businesses is deciding what words will bring the most click-throughs and then translate into sales.

Paul Feldman, CEO of TrendIQ has been working within a variety of industries to help businesses optimize their ad campaigns. Feldman says, “The proprietary technology utilized by TrendIQ begins by identifying key word frequency associations with the target product/service as well as its competitors.” Feldman further explains that, “each adword possibility is analyzed to derive an equation that predicts the number of click-throughs – with various click-through possibilities – a critical input to an optimization scheme.”

TrendIQ works to understand the value of a click-through to business profits and finally, assembles the data into an analysis matrix and solves for the optimum set of cost-per-click – with the criterion of maximizing the benefit/cost ratio for the entire campaign.

About TrendIQ, Inc.:

TrendIQ is a leading competitive intelligence company focused on providing marketing tools that help its clients build stronger businesses. For additional information, please contact Jeaneen Henry or visit www.trendiq.com.