Wireless Toyz Supports Fellow Small Business Owners With Smart, Efficient Wireless Solutions to Increase a Company’s Bottom Line

FARMINGTON HILLS, Mich., April 16, 2008 – Wireless Toyz, a premier multi-carrier national wireless retailer, offers small business owners a variety of services and support in honor of National Small Business Week (April 21 – 25).

With a recession on the horizon, small businesses are seeking ways to increase profitability and cut costs. Beginning now and throughout the month of May, Wireless Toyz is extending Small Business Week to a month-long event packed with promotions to help small business owners save money, time and increase productivity in their businesses.

“As small business owners ourselves, Wireless Toyz understands what challenges a slow economy can bring to operating a business,” said John Corcoran, a franchisee and wireless expert. “During this tough economic time, we can offer small businesses wireless advice, tools, products and plans to run their operations more efficiently and productively –ultimately saving time and money.”

Mr. Corcoran recently saved a Tampa-area business $16,000 annually on their 14-line cell phone plan. Wireless Toyz’ wireless experts regularly work with businesses to save them money. Another expert recently saved a Sacramento-area company $3,360 annually on their multi-line cell phone plan.

Here are three ways small businesses can save on wireless costs:

*Provide employees their own company phones. According to a survey by In-Stat, the time an employee spends on paperwork and related tasks surrounding cell phone reimbursement exceeds the cost a business might pay on personal calls made on a company-provided phone.

*Analyze company’s current phone plan. Wireless Toyz has been helping small businesses navigate the complex world of wireless – from monthly minutes to data packages and equipment. The retailers work with local businesses to evaluate their monthly bill and help save them money. Wireless Toyz has an in-store bill analysis tool to evaluate monthly cell phone bills (regardless of carrier plan or service provider) and provide personalized tips on ways to save money.

*Consider going to an unlimited wireless plan. As people do more with their phones, the new “unlimited” calling and data plans being offered by Sprint, T-Mobile, Verizon, and other wireless service providers may save you money.

Starting April 21 and continuing throughout May, participating Wireless Toyz retailers will offer special discounts and incentives to local
small businesses.

*Make an appointment for your business with a Wireless Toyz expert and receive a free
Bluetooth® headset

*Wireless Toyz’ certified wireless experts will analyze your business’ current wireless plan and develop a customized solution to save your company money on its monthly phone bills and discuss your on-going account management

* If your small business activates five wireless lines or more, you’ll receive a free PDA
handset.

To find a local Wireless Toyz retailer, visit www.wirelesstoyz.com, or visit www.wirelesstoyz.com/bb to request that you be contacted by a Wireless Toyz Expert to schedule an appointment at your business’ location to discuss your wireless options.

About Wireless Toyz
Wireless Toyz offers one-stop shopping for wireless services, equipment and accessories from the top national wireless carriers as well as regional providers, plus satellite TV and radio
offerings from industry-leading DirecTV, Dish Network and Sirius. Wireless Toyz is committed to offering customers the largest variety of cellular and satellite services available in one customer friendly location, staffed by knowledgeable and professional wireless expertz. The company has nearly 200 stores in 24 as of January 2008.