New “SEX AND THE CITY” Inspired Love Drink May Liven-Up The Libido

NEW YORK CITY — A unique premium adult beverage inspired by HBO’s top rated
show SEX AND THE CITY, is now being imported from Europe. The “Sex and the City”
style beverage is called Turn On™ a love drink, which is considered a highly effective
anti-impotency remedy in Europe. In anticipation of the up coming ‘SEX AND THE
CITY’ movie the drinks producers expect placement of the product in the film. Not to
give away, plot line, but, this may be the perfect marriage or product and entertainment.
The show’s a candid, comic view of sex and relationships, SEX AND THE CITY stars
Sarah Jessica Parker as Carrie Bradshaw, a New York-based writer who explores and
experiences the unique world of Manhattan's dating scene, chronicling the mating habits
of single New Yorkers. Like the show Turn On promises great SEX AND THE CITY, its
main active ingredient happens to be Schizandra, an herb native to China which has been
used for centuries primarily for its aphrodisiac effects. In addition, Turn On contains
Guaraná, a South American love fruit that’s reputed to be a powerful aphrodisiac that is
also effective against mental and physical fatigue. Guaraná owes its stimulating virtue to
an alkaloid that is chemically allied to caffeine. Turn On also contains an effective amino
acid, which excites the nitric oxide pathway, a key signaling molecule for male erection
and female arousal.

“New studies on impotency have helped change the thinking about the most common
causes of sexual dysfunction. As recent as the last decade many physicians felt that most
erection failures were psychological in nature. Most experts now believe that 80-90% of
impotency is related to organic or physical causes. Prescription drugs work just fine from
a functionality standpoint, but they do not necessarily increase desire and or pleasure,”
says Howard R. Hersh, a former Seagram executive and now President of the New York
based beverage start-up: Turn On Beverages, Inc., “A strong libido and sex-drive is an
important part of a man's self-confidence, it seems that many men are willing to pay any
price to achieve it.” says Hersh. “Turn On may be the answer for both men and women.
Turn On has a pleasing taste is formulated in a special way to increase sexual energy and
desire while heightening your senses and intensifying your pleasure.” explains Hersh.

“With an authentic libido enhancing beverage from a taste, ingredients and nutraceutical
standpoint, Turn On is poised to become the next major aphrodisiac supplement, that may
play an important role in promoting good sexual health,” says Richard H. Davis,
President of Beverage Marketing USA, Inc., “Scientific support for the benefits of Turn
On’s key arousal ingredients schizandra and guaraná has been well documented in both
men and women. Turn On is not going to replace Viagra, but as an herbal nutraceutical
beverage it holds the promise of more than just refreshment.” joked Davis.

The company is currently finalizing marketing and distribution plans for the product
launch. For more information visit their website at http://www.2TurnOn.com.

CONTACT:

TURN ON BEVERAGES, INC.
Howard R. Hersh, 845/354-7720
Howard@2TurnOn.com

http://www.2TurnOn.com

SOURCE: Turn On Beverages, Inc.