Heavybag Announces Employee Moves

New Haven, CT – (Aug 1, 2005) – The growth of interactive marketing company, Heavybag Media continues as the company today announced new staffing changes.

Emily Henderson has been promoted to the position of Art Director, while Kelli Buckley and Rika Cirillo have joined the company as Senior Account Executive and Graphics Designer, respectively.

Jackie Peters, Chief Creative Officer and co-founder of Heavybag, said, “We are extremely pleased to recognize the members of our Heavybag team. Our dedicated staff has been the key to our growth and success. Heavybag is fortunate to have a tremendously talented staff that constantly pushes the envelope to redefine interactive communication.”

Henderson advanced from Lead Graphics Designer to Art Director where she will work directly with Peters to maintain the vision and design integrity of each project from inception to completion. Currently she has project management responsibility for certain company accounts. Henderson’s superior illustration and natural design skills were perfected through her education and work experience. She holds a Bachelor of Fine Arts degree in Studio Art and Graphic Design from the Honors College at the University of South Carolina.

“Emily is a wonderful, talented person. She is a valuable asset to Heavybag Media. We are very confident that she is going to excel with her new and expanded responsibilities,” Peters said.

Kelli Buckley joins Heavybag Media as Senior Account Executive in charge of new business development. She comes to Heavybag from Pharmedica Communications, where she formulated domestic and international marketing strategies to educate healthcare professionals. Her previous sales and marketing positions provide value in the further establishment of Heavybag’s interactive marketing clients in different industries. Currently the company performs marketing projects for pharmaceutical industry leader Boehringer Ingelheim Pharmaceuticals, Inc.

Rika Cirillo, a freelance graphics specialist who consulted for Heavybag over the past year, joins the company full-time as Graphic Designer. She will be responsible for creating animated and flash-based multimedia projects. She began her professional career in Japan, where she spent three years at promotional design companies before relocating to the U.S. to pursue additional design opportunities. She earned a Bachelor of Science degree in Studio Art from Southern Connecticut State University and an Associate of Science degree and Certificate in Electronic Publishing from Gateway Community Technical College in New Haven. At Heavybag, Cirillo will focus her efforts on the design platforms for Heavybag’s NWF Watches, and Yale University accounts, among others.

Heavybag Media, founded in 2002, creates original interactive marketing methods for a business to communicate to identified audiences. The company philosophy is based on the idea that all communication is interactive. Because every piece of communication has the potential to cause an action, Heavybag’ Media’s approach creates marketing content that people choose to experience. Its use of cause and effect behavior is brought together by the company co-founders’ overall marketing experience and individual specialty talents. Dennis Peters comes from a distinguished film and video background, while Jackie Peters brings interactive and multimedia technology expertise. The company, with its staff of ten, is uniquely equipped to formulate completely independent and different integrated marketing projects tailored to meet each customer’s goals. For further information on Heavybag Media and its services, please visit the company website at www.heavybagmedia.com

For Heavybag Media sales info, contact:
Heavybag Media LLC, 441 Chapel Street, Suite 3-1, New Haven, CT 06511; T: 203-624-4117; www.heavybagmedia.com