EnergyFirst Acquires Lean Lifestyle; Brand Synergy Further Expands Market Penetration

Manhattan Beach, CA – EnergyFirst, a leading provider of science-based nutritional supplements, healthy lifestyle products and educational resources, today announced its acquisition of Lean Lifestyle, a wellness company founded by Larry Benz and Joe Dillon in 2001.

“We are excited to introduce Lean Lifestyle customers to the EnergyFirst Program and are committed to ensuring that their nutritional needs continue to be served,” said Gerry Morton, CEO of EnergyFirst. “With this acquisition we are expanding our customer base and securing more distribution channels for our product line.”

According to the Health and Diet Survey conducted by the Food and Drug Administration (FDA), 62 percent of consumers take multi-vitamin or multi-mineral supplements, and 30 percent take herbs, botanicals and other dietary supplements. The acquisition of Lean Lifestyle further positions EnergyFirst to meet consumer demands for proven nutritional supplements and reliable educational resources. EnergyFirst uniquely promotes a healthy lifestyle as a means to achieve total wellness, as opposed to popping quick-fix diet pills. The EnergyFirst Program helps individuals get lean, increase energy and attain optimal health for life. Founded in 1997, EnergyFirst provides 100 percent natural nutritional supplements based on the latest research from pre-eminent anti-aging and sports nutrition specialists Dr. Michael Colgan, PhD, CCN and Dr. Udo Erasmus, PhD, CCN. EnergyFirst guarantees quality and consistency by controlling the manufacturing process and packaging of its supplements.

With 82 percent revenue growth from 2004 to 2005, EnergyFirst continues to expand its penetration into the market, offering an extensive nutritional product line. EnergyFirst supplements include:
• ProEnergy Natural Whey Protein Powders – the purest form of whey protein available, making it easy to absorb into the body.
• Greenergy – supplying the body with five servings of vegetables in every scoop.
• OmegaEnergy Oil – a highly concentrated source of long-chain essential fatty acids, EPA and DHA.
• OmegaEnergy Mix – the perfect ratio of omega 3 and 6 essential fatty acids which are essential to maintain optimal energy levels and promote brain, joint, vascular and heart health.
• VitaEnergy Mega Plus ACE – a high potency multi vitamin mineral with extra antioxidants for optimal energy, health, and protection against disease.

“EnergyFirst has a huge commitment to the industry and is able to supply regional seminars, more educational resources and a greater variety of products,” said Larry Benz, CEO and founder of Lean Lifestyle. “EnergyFirst also has the best customer service in the country.”

EnergyFirst supplements and educational resources are offered exclusively online at www.energyfirst.com where a downloadable EnergyFirst product catalog is available. A leading advantage of the EnergyFirst Program is the increased physical, mental and emotional energy that customers feel every day. They report more energy, improved fitness and mental clarity, increased strength, better moods and heightened immunity against disease.

“By using EnergyFirst supplements and learning how to eat correctly, I feel more energized and even more determined to maintain my healthy lifestyle,” said Shona Springel, EnergyFirst customer. “EnergyFirst has given me a whole new attitude, image and energy level.”

EnergyFirst’s educational resources help customers develop individualized plans with the best nutrition, exercise and supplementation program available to meet their goals. The EnergyFirst Program Practical Guidebook© puts customers on the right track to attaining an energized and healthy lifestyle. In addition to the Guidebook, EnergyFirst offers other educational tools and resources, including the Producing Peak Performance CD and DVD series, as well as corporate seminars and presentations. To learn about EnergyFirst products and educational resources, more information is available at www.energyfirst.com.

About Lean Lifestyle:

Lean Lifestyle is a supplier of products and services to promote a lifestyle of fitness, exercise, nutrition and skincare. Founded by Larry Benz and Joe Dillon in 2001, Lean Lifestyle operates a medical spa and an independent distribution company with nutritional products including whey protein powders, oils, vitamins and educational tapes.

About EnergyFirst:

EnergyFirst is a leading provider of science-based nutritional supplements, healthy lifestyle products and educational resources intended to support total wellness—optimal health, high-energy and peace of mind. Founded in 1997, EnergyFirst is dedicated to using the latest biochemistry research available to develop and distribute premium products to its customers. The EnergyFirst Program is the cornerstone of the company’s high-energy lifestyle philosophy, offering not just a weight-loss plan but a program on getting lean, increasing energy and attaining optimal health and wellness for life. This program is based on cutting edge research from pre-eminent anti-aging and sports nutrition specialists such as Dr. Michael Colgan, PhD, CCN and Dr. Udo Erasmus, PhD, CCN; and scientific research foundations including Life Extension Foundation and the Whey Protein Institute. More information is available at www.energyfirst.com.

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