Gourmet International Licorice Company Satisfies Sweet—and Salty—Cravings

Gourmet International Licorice Company Satisfies Sweet—and Salty—Cravings

Glendale, Calif. (July, 2005) — Consumers with a sweet—or salty—tooth can easily satisfy their craving with gourmet licorice from all around the world, thanks to The Licorice Exchange.

“We want to be the first company to convey licorice as a gourmet product and market it as such,” said Curtis Colburn, co-founder and chairman. “We want to be classified in the same categories as gourmet coffee, gourmet chocolate and gourmet wine.”

The Licorice Exchange offers 75 kinds of licorice from eight different countries. Its extensive array of international products comes in interesting sizes, configurations and flavors. For example, there are fun pinwheels from Germany, chunky, strawberry Kookaburra from Australia, white candy pearls from France, licorice pipes from Finland, and Holland Double Salt Licorice. American varieties include rainbow-colored Licorice Bridge Mix, Black Licorice Scotties, and Licorice Candy Coated Chocolate.

As a company, the Licorice Exchange is unique. It’s one of only two companies in the world that sells strictly international licorice. It offers $8.95 priority-mail shipping for all orders 3 pounds and up—something quite unique in the candy industry. And, the company sends personal thank-you cards to every customer.

“The Licorice Exchange wants to provide its customers with the highest level of gourmet licorice in the world, while providing unsurpassed customer service,” Colburn said. “We want to be recognized as a company that celebrates diversity, is an innovative leader in the gourmet industry, and consistently contributes to the community,” Colburn said.

Colburn started the Licorice Exchange last year with his brother, Rande, to fill a void in the marketplace. The brothers—both with college degrees in business administration—have been entrepreneurs since they were young. “We took months of research and development to build a licorice company solely for the licorice lover…We saw a need for specialty retail niche companies, and we wanted to open up a new market.”

For more information or product ordering, visit www.licoriceexchange.com. Or contact Curtis Colburn directly at admin@licoriceexchange.com or 888-337-5199.
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