Online Retailers: Want to Avoid a Failing Grade with Back-to-School Sales? Better Get Started by August 5 Says MarketingExperiments.com

ATLANTIC BEACH, Florida - Online retailers that don’t kick-off their back-to-school online marketing campaigns by August 5 risk getting a failing grade this summer, according to MarketingExperiments.com and its online merchandising calendar.

The calendar (http://www.marketingexperiments.com/pdf/Calendar.pdf) shows that beginning back-to-school promotions and pay-per-click campaigns by the August deadline is pertinent for retailers looking to optimize natural buying trends online.

“Right now is when retailers should be planning to focus their online efforts towards back-to-school marketing campaigns because that is what consumers will be looking for at the beginning of August,” said Flint McGlaughlin, director of MEC Labs. “By planning ahead and using a calendar to map their marketing efforts throughout the year retailers will be able to take advantage of natural buying trends and earn profits.”

The MarketingExperiments.com merchandising calendar is an easy-to-follow guide for retailers that outlines when promotions should begin year round to enable them to make the most of seasonal sales. It also includes 11 key points to help vendors effectively apply the calendar to their own marketing efforts.

MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in The Marketing Experiments Journal.

Free subscriptions to The Marketing Experiments Journal include complete access to more than 60 research briefs covering topics such as email marketing, site conversion, online marketplaces, pay-per-click strategies and online advertising.

Those interested in viewing the merchandising calendar or subscribing to The Marketing Experiments Journal for free can visit www.marketingexperiments.com.

About MarketingExperiments.com
MarketingExperiments.Com (MEC) is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

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MarketingExperiments.com Media Contacts:
Rachel Atkinson, Politis Communications, 801-523-3730, ratkinson@politis.com or
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com