Men Embracing Potions and Lotions

Riding on the back of the popular series Queer Eye for the Straight Guy, it would appear men are now beginning to see the value and benefit of potions and lotions with males more openly purchasing grooming products to make them look and feel great.

Basil Vlachou, Director of online company emale.com.au which specialises in men’s skincare and grooming products, says the popularity of male grooming products has definitely increased over the past couple of years.

“Once the exclusive realm of women, men are now embracing skin and hair care products and grooming rituals to help them look younger and sexier,” Mr Vlachou said.

“There is still some reluctance by men to purchase skincare products because they are embarrassed to approach a beauty specialist in a large department store, which is why emale.com.au was established,” Mr Vlachou said.

“Buying beauty products over the internet assures consumers of their anonymity and allows them to ask many questions without being embarrassed.”

emale.com.au offers everything from deluxe shaving cream and brushes, face wash, eye treatments to alleviate dark circles and dreaded bags, exfoliating scrubs and shower gels through to everyday products like deodorants, moisturisers, shampoo, conditioner and styling products.

The products, most of which have been developed by men for men, are extremely popular in California, London and Paris where fashion and beauty are of paramount importance. Many of the products have won internationally acclaimed awards, with Zirh winning FHM’s “Best Grooming Range” award.

Used by Tom Cruise, Andre Agassi, Justin Timberlake and Antonio Banderas among others, all products available on emale.com.au are of the highest quality and require only small quantities of product to be used during application.

For men who would like to make more of an effort with their grooming regimes but have no idea where to start, emale.com.au provides an informative and humourous “tips n hints” section on the site which covers a spectrum of issues from aging, grooming, dressing for success, hair care, hair removal and skin care.

“The site has been set up to cater for those men who know what they want and those men who have absolutely no idea except for the fact they would like to start a grooming regime to help them to look and feel great.”

“We have tried to make the site as informative as possible to ensure men just venturing into a skincare or grooming regime feel guided and certain of the products which will be of most benefit to them.’

“The site also provides girlfriends and partners with a perfect opportunity to purchase gifts for the men in their lives, taking the stress out of finding the perfect gift.”

Consumers placing orders via emale.com.au can expect delivery of their products 1-5 working days after placement of the order.