Magicpins.com New Strategic Path Starts With Tuyo Mobile Alliance

PHILADELPHIA, February 9, 2008 – Magicpins.com, a leader in b2b e-commerce systems for distribution of prepaid wireless refills, has a new strategic alliance with TúYo Mobile, a wireless communications provider designed specifically for the rapidly growing U.S. Hispanic community. This is just the start of a tactical push for Magicpins to form new industry partnerships.

The TúYo deal represents a solid opportunity for Magicpins to expand into the booming Hispanic wireless market and a tangible way for Magicpins to get to the next level of distribution growth. Magicpins’ thrust is to explore new business opportunities and markets.

Under this agreement, Magicpins.com has distribution rights to distribute TúYo Mobile refills and phones. In the past, Magicpins concentrated on selling pins themselves. This is the first alliance where the company is selling physical phones and in a different market.

“Magicpins is thrilled to be a partner with TúYo Mobile, a major prepaid wireless service provider for foreign born and first generation U.S. Hispanics,” said Anurag Jain, director of Magicpins. “We are pleased to assist TúYo Mobile in delivering valuable prepaid service to the Hispanic population. This marks our company’s first step toward long term growth and product expansion.”

The Hispanic market is very large. Hispanic telecom spending is typically cash based, and expected to reach $28 billion by this year, according to Atlantic ACM. While the market has concentration, it is national in nature.

“We expect the alliance with Magicpins to be mutually beneficial for both our companies,” said Rafi Ezry, General Manager of Túyo Mobile.

About Magicpins.com, LLC
Philadelphia-based Magicpins is a fast growth company in the prepaid wireless industry. Magicpins’ total sales growth from 2005 to 2006 was 207 percent; triple digit growth continued into 2007. Magicpins offers a variety of prepaid wireless products and services for retailers in the most efficient manner from the carriers and providers. Magicpins’ solid relationships with the carriers, expertise in prepaid wireless distribution and Information Technology distinguish the company from its competitors—Magicpins offers the best quality packages to retailers. In business for almost three years, the firm’s IT enabled processes keep the logistic cost low, thereby providing the highest margins to retailers. www.magicpins.com