NEW PRODUCT HELPS PARENTS KEEP WATCHFUL EAR ON KIDS (AmberWatch Helps Protect Against Child Abduction, Sexual Molestation & Child Endangerment)

With the number of child abductions and sexual molestation cases estimated to exceed a startling 1.3 million this year alone, it is more important then ever to make sure your children are kept under close “watch” when not in the safety of their homes. These violent acts may occur during a child’s daily walk to and from school or the local park and up until now the only options available were expensive and bulky GPS tracking devices that is only useful after the abduction or sexual molestation has taken place. Now, with the introduction of the AmberWatch™, the focus has turned to prevention.

In creating the AmberWatch, CEO Keith Jarrett consulted various law enforcement agencies and interviewed a convicted sex offender to determine that “attention is the key to prevention.” The AmberWatch™ is a tool that gives children a means of immediately calling attention to themselves when in a dangerous or compromising situation. When activated, this fully functional digital watch emits a 115-decibel alert signal that can be heard from the distance of a football field in either direction.

The AmberWatch can be purchased on-line at www.AmberWatch.com and retails for $39.99, which includes a detailed guide and ID kit. The AmberWatch comes in six trendy designs to suit any child’s preference. The product serves as a fully loaded watch, complete with digital time and date display, alarm and stopwatch functions, low battery warning and backlight. When children find themselves in a dangerous or compromising situation, they can activate the AmberWatch™ Alert Signal by simultaneously pressing and holding two red buttons on the sides of the watch, which are also used to deactivate the signal.

“The AmberWatch™ is in use even when you don’t hear it,” commented Jarrett, whose seven-year-old daughter, Sabrina, dons the watch on a daily basis. “More than anything, this tool gives parents peace of mind knowing that their children are empowered and have the means to call immediate attention to themselves if they feel threatened.”

The AmberWatch Alert Signal does not activate accidentally. It is imperative that before any child wears the AmberWatch, that he or she understands the AmberWatch is not a toy. This instruction should come from parents when giving the AmberWatch to a child and should be reminded continuously. Parents should go over scenarios that are acceptable to activate the AmberWatch on an ongoing basis.

A portion of the proceeds from the sale of the AmberWatch are donated to The AmberWatch Foundation, a national nonprofit organization dedicated to preventing sexual molestation, child endangerment and child abduction through its education programs.

Established by Southern California resident and entrepreneur Keith Jarrett, in conjunction with representatives of Los Angeles and Orange County law enforcement agencies, The AmberWatch Foundation facilitates its “Be Safe!” child abduction, sexual molestation and child endangerment prevention program. The AmberWatch Foundation “Be Safe!” program is designed in a comprehensive interactive education format presented by police officers to more than 3 million elementary school students and their parents in Southern California throughout the 2005/06 school year at no cost to the schools or districts. The program is designed to complement existing child safety education and, unlike any other program, focuses on empowering children with the information, tools and support they need to avoid potential endangerment scenarios.

For more information on the AmberWatch or make purchases, visit www.AmberWatch.com. Information on The AmberWatch Foundation can be found at www.AmberWatchFoundation.org.