The New Revolution in Jury Research

For the past few decades, focus groups have been used to discover case strengths, weaknesses, case themes, juror profiles, and potential outcomes, to improve a litigator’s case presentation before trial begins. Throughout the years, the benefits of focus groups have overwhelmingly been beneficial in assisting attorneys learn about what jurors think about their case before the actual jury decides its fate. However, the problem with this useful tool, is that it takes a lot of time to prepare at a significant cost. This prevented lawyers who have smaller cases or are from smaller law firms from access to such a great tool.

Introducing the Internet.

When the internet age first began, many professions began to use the internet to improve their products, with the exception of trial consultants. Trial consultants could not use the internet for focus groups because litigators needed a representative jury pool to test their case. And 10-15 years ago, the demographics of who used computers at work or at home did not match the demographics of jury pools.

But times have changed.

With computers in a larger percentage of homes and at work, all ages, races, and socioeconomic backgrounds are using the internet. Attorneys and law firms, whether big or small, can now use the internet to test their cases to a representative jury pool.

Trial consultants, Adrienne LeFevre, M.A. of LeFevre Trial Consulting, and Teresa Rosado, Ph.D. of JurisComm partnered together to provide their clients a cost-effective focus group service called Onlineverdict.com. While traditional focus groups cost between $15,000 to $50,000, focus groups on Onlineverdict.com cost between $1500 and $2500. Attorneys logon to the site, post a summary of both the plaintiff and defense arguments, list the verdict questions they want the jury to answer and any additional questions they would like feedback. Either 25 or 50 pre-screened and jury-qualified residents of the case venue are sent an email to review the case and answer the questions. Attorneys then receive a tabulated report of responses and juror profiles.

What is unique about OnlineVerdict.com is that it was developed and is operated by expert trial consultants. Subsequently, attorneys can request additional help with their litigation based on the results.

It is that simple.

The new age has arrived and finally attorneys and trial consultants have embraced technology to advance the legal profession. Onlineverdict.com is a fantastic use of technology and professionalism that every attorney should use.



About Us: Onlineverdict.com is based out of Chicago, Illinios and Detroit, Michigan, and designed and operated by premier trial consultants.

Contact Info: For more information about online jury research, or to schedule an interview with Adrienne LeFevre, please contact her by phone at 1-866-328-5233 or (630) 406-8206, e-mail at alefevre@onlineverdict.com. You can also visit our website at www.onlineverdict.com.