Travel Industry Veterans to join Management Team of Smart Destinations

Smart Destinations Draws Senior Travel Industry Veterans
to Management Team

Leaders from Major Tourism & Hospitality Brands, Including Walt Disney, Cendant and Marriott, Join Newer Industry Player

BOSTON – August 9, 2005 –Smart Destinations Inc., the premier provider of technology-based destination travel solutions, today announced the addition of three senior travel industry veterans to its management team. Joining Smart Destinations are Bill Todd, Vice President, Sales; Kevin Brett as Vice President, International Sales; and Theresa McLarney in the role of Director, National Accounts. The three hires deepen Smart Destinations’ executive team and continue to position the company as one of the most experienced and visionary in the travel industry.

“The addition of these three industry professionals is further validation of products such as the Go Card, and our corporate strategy,” said Cecilia Dahl, president and co-founder of Smart Destinations. “These individuals have played an important role in helping build and define some of the biggest brands in the travel industry. I’m delighted to welcome Bill, Kevin and Theresa to our team and look forward to their contributions as Smart Destinations continues to expand.”

About Bill Todd
Todd’s travel industry experience features particular emphasis on leveraging the Internet to further an organization’s business and marketing strategy. Most recently, Todd served as vice president of sales, marketing, advertising and e-commerce for Marriott International’s Corporate Lodging Division. There, he was responsible for all aspects of sales, marketing, reservations, market research, advertising and public relations. Earlier, he served as president of Travel Smart Marketing, a consulting and training services company, and in senior roles with Choice Hotels

International and Guest Quarters Hotels. Todd has played an active leadership role in a variety of travel industry associations, including The Travel Industry Association of America, the American Society of Travel Agents, The National Tour Association, Hospitality Sales and Marketing International and the National Business Travelers Association. Todd was named “Lodging Person of the Year” by Travel Agent Magazine in 2000.

About Kevin Brett
Brett brings more than 20 years of sales and commercial experience in the international travel arena to Smart Destinations. He previously served in a number of senior roles at Walt Disney Parks & Resorts & Best Western Hotels, and most recently as managing director for HAT Marketing in the UK, which delivers outsourced sales and marketing solutions in Europe to overseas travel companies and destinations worldwide. Brett’s other travel industry experience includes positions with British Airways Holidays and Sol Holidays.

About Theresa McLarney
McLarney is an accomplished sales and marketing professional with a consistent record of exceeding company goals. She joins Smart Destinations from Cendant Travel Distribution Services, where she served as a regional director within their online travel division. Her previous travel industry experience includes senior management positions at World Choice Travel, a division of Travelocity.com, Cruise.com, and Certified Vacations, where she managed the AAA and American Express Vacation brands among other various start-up brands for the company.

Smart Destinations At A Glance:
o Launched Go Boston Card in 2003, Go San Francisco in 2004; Go Chicago, Go Orlando, Go San Diego and Go Seattle rolled out to date in 2005.
o More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure group, and major online tour operators such as Expedia, Travelocity, Orbitz and more.
o Recent recipient of a $4.25 M investment of from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
o Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Go Cards At A Glance:
o The Go Card is a single, easy-to-carry smart card used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.
o Accompanying guidebook lists the included FREE attractions, shops and restaurants that offer exclusive value savings, as well as fun tips and detailed maps.
o Unlimited free admission to 20-60 attractions in destination city from as little as $19.00 per day.
o Exclusive discounts at restaurants and shopping destinations offered.
o 1, 2, 3, 5 and 7-day passes available.
o Central voucher redemption locations for those traveling on packages, and key tourist destination points of sale.

About Smart Destinations
Smart Destinations is the premier provider of unlimited admission attraction passes in major U.S. travel destinations. Smart Destinations’ Go Cards offer simplified access to dozens of attractions to individuals, couples and families, for one fixed “per day” price. The Go Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ Go Cards are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point. For more information on program participation, the company and its cards, visit www.GoCardUSA.com or call 617-671-1001.

# # #