Top SwiftPageEmail Reseller, The Database Diva, Holds Workshop for Business Owners and Sales Professionals on Starting an Email Newsletter That Makes Money

January 3, 2008 - The Database Diva is holding a "how to" workshop in Kansas City and St. Louis for business owners and sales professionals who want to learn how to start an email newsletter that makes them money and doesn't zap their time to write and publish.

One of the easiest ways to build a business and develop a reputation as an expert with customers is to publish a monthly email newsletter. Published correctly, an e-newsletter will:

* Establish a company as the subject matter expert in its field and the only "go to" source for its products or services

* Validate the customer's buying decision by derailing "buyers remorse"

* Create an instant fan base of repeat buyers who refer their friends

* Remind customers to spend more money by buying additional items they may not have thought to buy on their own

Most business owners and sales people don't know how to start publishing a regular email newsletter. Besides picking the proper marketing strategy, a marketer must choose the right email service provider software, learn how to use it and generate compelling articles on a sustainable basis.

But starting a company email newsletter can be lucrative. In The Database Diva's upcoming "How To Start an Email Newsletter That Makes You Money" workshop, students learn how to publish their first issue of a money-making email newsletter—guaranteed, or their money back.

Starting from Ground Zero, students will build an "evergreen" email newsletter template. (Or, if they're already publishing an email newsletter but are underwhelmed with the results, Feldman, The Database Diva, will dissect why and show students how to test improvements that can be measured.)

The workshop's objective is to show sales people and business owners how they can generate qualified online sales leads and close sales 24 hours a day, even when they're not working, but customers may be shopping.

The workshop covers 17 steps of publishing an email newsletter. Each stop is broken down into simple steps using proven principles, without using complicated internet jargon that only computer geeks would understand.

The workshop size is limited, and students are encouraged to bring their laptops so they can customize their own email newsletter templates and work with their own mailing lists.

By the end of the workshop, Feldman guarantees each participant will press "send" and blast a live newsletter to his own customer database. Feldman said it's not unusual for her students to find sales leads and orders waiting for them when they return to their offices!

The next workshops will be held in Kansas City on Friday, January 25, and in St. Louis, MO, on Monday, January 28, 2008. A follow-up webinar is scheduled 15 days later to review each student's results and to make recommendations for subsequent newsletters. The workshops, including the follow-up webinar, is $495 USD.

About Your Instructor: Lori Feldman is The Database Diva. She publishes the award-winning "Database Marketing Hotwire," a monthly online newsletter for business owners and sales executives. She is the recipient of the Direct Marketer of the Year Award from the St. Louis DMA and president of Aviva LLC, a database marketing consultancy.