Sales Team Automation Appoints Tim Ruff as COO

Springville, UT. – July 16, 2005 - Sales Team Automation, a leading provider of on-demand customer relationship management (CRM) products and services, today announced the addition of Tim Ruff to its senior management team as Chief Operating Officer (COO). In his roll as COO at Sales Team Automation, Mr. Ruff is responsible for overseeing the company's insidesales.com product development, operations and administration functions.

We are already experiencing significant demand for the insidesales.com hosted CRM application in both US and international markets," said Kenneth Krogue, President and CSO with Sales Team Automation. "We are building an organization to take full advantage of that business opportunity, and the addition of Tim to our senior management team will further strengthen the company and develop our product offering."

Mr. Ruff has over 10 years experience in the technology industry having been responsible for operations, product development delivery and business development in a number of international companies. In addition to UCN, a telecommunications company, Tim has worked in senior positions for Pinnacle Systems and Melaleuca.

While experienced in all aspects of business from sales to operations, Tim excels in the area of strategic development, and will work to further strengthen Sales Team Automation's place in the hosted application marketplace. "As STA’s COO, Tim brings a new level of organization and motivation to the table," said David Elkington, Sales Team Automation’s CEO. "His management skills and his ability to get results are real assets, and will reinforce and cement our position as a leader in our industry."

About Sales Team Automation, LLC.

Sales Team Automation is a leading provider of advanced on-demand applications and services that help businesses better communicate with their customers, partners and employees. Sales Team Automation's insidesales.comtm solution provides integrated sales force automation, customer service and support, marketing automation, order management, and analytics to help companies meet the challenges of effective communication with customers, partners and employees.

Sales Team Automation offers a unique value proposition to small and mid-sized organizations looking to enhance the effectiveness of their sales initiatives. From our intuitive and simple-to-use Web-enabled interface to our robust reporting and forecasting abilities, Sales Team Automation provides comprehensive SFA tools at close to 30 percent less than other Web-based SFA applications.