BIGSMACKtv Hits USA With Action Packed ‘Characters To Watch’ Spots For Ongoing Network Campaign

BIGSMACKtv (www.bigsmack.tv), a new creative design/production boutique specializing in the creation of broadcast promos, motion graphics, and entertainment branding recently completed a series of promotional spots for USA Network’s ongoing "Characters to Watch" campaign.

The first assignment required BIGSMACKtv to craft a ‘Characters to Watch’ :60 vignette to promote the DVD release of Transformers. For the second project, the multi-faceted creative shop wrote and produced two promos for the theatrical release of Aliens vs. Predator – Requiem (AVP-R), which hits theaters Christmas day.

"We took footage from the movies and crafted the spots using the tone of the USA brand to promote the films while giving the network ownership," said Andy Hann, principal and Head Creative.

The Transformers vignette aired for an affinity audience during the USA Network premiere of the Nicolas Cage, John Travolta action film, Face/Off.

In addition to rolling out the Transformer spot, BIGSMACK also announced the launch of the newly redesigned BIGSMACKtv (www.bigsmack.tv) website. Reflecting both corporate and creative growth, the BIGSMACKtv website was designed to be a clean and simple place to showcase work and provide a little insight into the folks that drive the BIGSMACK machine.

Since the company’s launch, it has been responsible for design and promo work for television heavy weights like, CBS, ESPN, Discovery Channel, Travel Channel, as well as many others.