Carlsbad Real Estate Agent Releases Home Photography Tutorials

Encinitas, CA December 19, 2007 — Recent declines in home values have forced some homeowners to sell "by owner" in order to minimize commissions and avoid losses. Since most homeowners take few real estate photographs, they discover that they need to improve their pictures to sell their homes quickly and for top dollar. To fill this need, Carlsbad real estate agent and professional photographer Margaret Hokkanen has released free on-line tutorials that share her years of experience and secrets in taking home photographs for real estate marketing. See http://www.EncinitasCarlsbad.com/page.cfm?page=Photography to view the tutorials.

Developed by a leading real estate agent, these tutorials step the reader through the process of taking superior home photographs. They give practical tips about what to do, and include exercises so sellers can visualize what is right and wrong with a photograph. Homeowners can apply these tutorials to taking pictures of their homes. The tutorials encompass camera equipment, specialty topics like low altitude pole aerial photographs, and provide particular focus on family rooms, kitchens, and baths. (See http://www.EncinitasCarlsbad.com/page.cfm?page=Photography&Topic=Bath for an example.)

"As head of a leading real estate team, I know what homeowners are feeling," says Hokkanen, "and that some people are in a difficult position to avoid taking a loss. As a professional photographer and real estate agent, I had valuable insights that homeowners could apply today for their home marketing." Hokkanen explains "The tips/advice in these tutorials will help people take better pictures, and the resulting marketing will exceed much of the real estate marketing found in flyer boxes today."

Recognized for her photography, brochures and home tour DVDs, Hokkanen is known as one of San Diego County's top real estate marketers. With nearly ten years of experience as a full-time portrait and wedding photographer, Hokkanen is one of a very few real estate agents with formal photography training and work experience.