Image Source Invites You To Listen To Its Images

Called ‘Open Your Ears’, the CD and web tool allow users to interpret images in a creative and playful way. Audio tracks were composed specifically to encourage open interpretation. After listening to the audio, users then click through to discover what the image is.

“Using sounds to describe images is original and unique”, said Christina Vaughan, Image Source’s Founder and Chief Executive Officer. “We’re challenging people to take audio clues and use their imagination to play with images in their mind. These audio tools encourage people to listen with their eyes, not just their ears.”

The CD has been mailed to clients and is the latest element of Image Source’s inventive ‘Open Your Eyes’ campaign, which has included the Black Zone VIP area, a wrapping paper design tool and image collection slideshows.

“It is fascinating how different people interpret the same thing in different ways”, added Christina. “Do the images match the mental images the audio clues give the listeners? Maybe, maybe not, but this is an exciting and innovative way of encouraging people to ‘look’ at Image Source’s content in a whole new way.”

The CD is supported by an online memory competition on the Open Your Eyes microsite at www.imagesource.com/openyoureyes. Users must reveal boxes to find five matching pairs of images and audio descriptions. Successful entrants can then enter a prize draw to win one of three iPod Touches.


Ends.

Screenshots available.


About Image Source
Image Source is the world's leading independent producer of royalty free stock photography. Headquartered in London, UK, with regional offices in Cologne, New York and Los Angeles, the company also supplies imagery to over 200 partners worldwide. This strong international sales network enabled the company to win the Queen’s Award for Enterprise in the International Trade Category in 2005. Image Source is also accredited with ISO 9001. Creative professionals around the world can buy and download quality imagery instantly from imagesource.com.