Internet Upstart repHIM.com Captures Urban Christian Niche Amidst YouTube Craze

Philadelphia, PA - Millions of Christians visit YouTube, though many would rather avoid much of what they’re likely to run into enroute to their favorite Christian videos. Many would like to share videos on Christian sites like GodTube, but have yet to find one with an urban vibe. Still others see YouTube as a fertile mission field for spreading the Gospel because it makes Christian videos readily accessible to non-believers. YouTube's popularity has also sparked many sites that target young internet users directly with morally questionable content.

According to founder Chris Grant, video sharing site repHIM.com (http://www.repHIM.com ) is building an online community that promotes solid Biblical teaching through video sharing in a culturally relevant mix. It's also the first video sharing site to target African American Christians. Grant’s background includes time as a Sales & Marketing rep for EMI Christian Music Group and his current position as VP of Marketing for Cross Movement Records. Both experiences he says inspired him to create a site where sound theology and cultural relevance meet in the context of people’s lives.

To that end, repHIM.com features content from urban minded Christians (not exclusively African–American) demonstrating belief that impacts behavior in every aspect of life. Members are invited to upload and share their culturally relevant experience with Christ as inspiration for others to enter into a personal relationship with HIM, and to live a life of evident discipleship.

50% of Americans and 40% of African Americans are logging onto the internet using high-speed connections that make media-rich content readily accessible (pewinternet.org), a fact Grant capitalizes on by leveraging video sharing web technology to advance the Gospel. Online ventures targeting urban youth were recently launched by hip-hop mogul Russell Simmons and Stanley Burrell, aka MC Hammer. (http://www.Businessweek.com 11/13/07) repHIM.com employs the same cutting edge technology as a platform for reaching urban youth and culture for Christ.

So the next time you upload or share a video on YouTube or another site, consider uploading and sharing on repHIM.com, too. There are urban-minded Christians and others searching for family friendly content who’d rather skip the moral landmines and check out your clips there.