Women Bloggers Powerful Marketing Allies

The results are in and they're undeniable. Statistics show that women are 51% of the consumer market in the United States and in most areas of the country. This number is expected to increase to 60% by the year 2020. Additional research states that 76% of US women have identified themselves as the principal shopper in their household. The Consumer Electronics Association found that women influence 88% of household consumer electronics purchases in some fashion.

Women write 52% of all the blogs found in the blogosphere. A recent revival of the Women's Blog Advertising Network will allow businesses to leverage the power of both blogging and the incredible strength of a powerful network of women bloggers.

The Women's Blog Advertising Network (WBAN) has been revamped and revived. WBAN highlights 130 of the most diverse and the most popular women bloggers in the United States. The network features female political bloggers, sex bloggers, gossip bloggers, news bloggers, shopping bloggers, business bloggers, parenting bloggers, music bloggers, book bloggers, and even video bloggers. The network's ethnic makeup consists of caucasian bloggers, African American bloggers, Hispanic bloggers, Jewish bloggers, and multi-race bloggers.

Bloggers of note are: SistersTalk (http://sisterstalk.tblog.com), A Socialite's Life (http://socialitelife.buzznet.com), Celebitchy (http://www.celebitchy.com), Feministing (http://feministing.com), Ask Moxie (http://moxie.blogs.com/askmoxie), and Second City Style (http://www.secondcitystyle.typepad.com). Bloggers in the Women's Blog Advertising Network receive over 9.5 million unique visitors per week.

WBAN's manager, G. V. Stevens, has an MBA in Marketing and has helped to create and implement dynamic internet marketing campaigns for both Ford and General Motors. Stevens works with business owners and marketing agencies that wish to target female net-savvy consumers.

To view the network, copy and paste the following link to your browser: http://web.blogads.com/adspotgroups/mininetwork.2007-12-05.4496240645/ba_mininetwork_view